Country
U.K.(英国)
Official website
www.pearlfisher.com
Company Introduction
Pearlfisher is a strategic creative and brand design agency. We build the world's most desirable brands.
Images
Brand Name
Consider Pastures
Designer Name
Pearlfisher
Position of Designer
Pearlfisher
Client
Consider Pastures
Target Group
Adults
Major sales
E-commerce; Grocery
Positioning
Luxury
Design Story
As the first certified egg producer in the US, Pete & Gerry’s prides itself on caring deeply for ‘animals, the planet and ourselves.’ Their range of naturally large and pasture-raised eggs, Consider Pastures, are ultra-premium in quality. In an expanding world of choice, Pete & Gerry’s was looking to help people make better decisions and establish a more emotive connection and golden standard in the world of eggs by leveraging its premium design, which enables the brand to eventually expand into new categories and build a larger communications platform.
Highlights
We created a brand design and world to match the brand mission to always provide the best that nature has to offer. Giving a bold and striking position on shelf, Consider Pastures takes people into every element of the story from the pastures to pride of place in their own kitchen at home.
Market Performance
N/A
Material
Other
Craft
The new monogram and embossed messaging accented in gold speaks to the premium and hand-crafted approach in every step of the egg production and in every detail of the packaging design. The repeating geometric egg pattern on-pack boldly celebrates the naturally large and imperfect shape of the egg, drawing the eye to its stand-out impact when shown on shelf or used in brand communications and merchandise. Consider Pastures is reconnecting to nature and its discerning consumers, with a considered and stand-out design and creative platform from which to continue to develop products and deliver the gold standard in eggs.