Company Website
www.baixiangfood.com
Company Introduction
Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.
Product concept, highlights and added value
1.Concept innovation: In addition to the noodles sauce bag, an additional soul small material bag, not only enhance the flavor of a meal, but also achieve a sense of ritual meal.
2.Taste innovation: In order to solve the problem of greasy crab roe sauce, with crab vinegar and osmanthus, so that consumers can easily eat a meal, lips and teeth stay fragrant.
3.Raw material innovation: the selection of real materials real crab meat (added amount ≥7%), add high-quality oyster sauce, scallop seasoning to freshen.
4.The taste is natural and delicious: selected fresh onion, ginger and carrot, hot and fragrant, rich and attractive aroma. Select crab roe sauce, slow fire, crab fragrant, mellow and delicious.
5.Ginger crab vinegar: to the fishy cold, drop clear, flavor and fresh, sublimation crab meat fresh sweet, delicious born pair.
Product Images
Please briefly describe how your product communicates with consumers
1. Target core consumers: young people in middle and high line cities.
2. Research on target consumer groups: Conduct consumer focus interviews and in-depth household visits in Beijing, Shanghai, Chengdu and Zhengzhou to understand their consumer needs and pain points, and complete product concept testing.
3. Taste and packaging test: Select target consumers through online fan groups, and provide preference research in three product packaging directions; Taste test in Shanghai and Zhengzhou (compared with competing products).
4.Product design to meet consumer needs as much as possible: product formula design to add real materials, convey the "natural and sincere" product development concept. Packaging design makes the product more texture appearance level, to meet the characteristics of consumers' pursuit of quality and appearance level.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Young crowd (18 ~ 35 years old), middle and high line city life, fast food & takeout talent, college students, workplace white.
Weight/Volume per Pack
171克
Price per Item
29.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Chinese mainland
Distribution Channels
电商 E-commerce
Market Performance
无。