Company Website
www.baixiangfood.com
Company Introduction
Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.
Product concept, highlights and added value
1. Seasoning and ingredients: Choose suitable fresh ingredients such as onion and ginger in seasoning, and study different secret ingredients: more than 20 traditional spices such as Sichuan pepper, star anise, cinnamon and pepper; In the ingredients, select chilled chicken breast meat, more than a year old hen chicken, chicken bones slow-cooked old hen stock; Ningxia Wolfberry, FD lock fresh green beans and green leafy vegetables.
2. Process: Combined with the traditional cooking process of dining and family, the stock extracted after more than 6 hours of slow simmering is used, supplemented by scallions and ginger, and secret ingredients are braised to fully integrate the flavors of chicken breast meat and scallions, ginger and other spices, and finally perfectly present a natural and homily and beautiful soup soup of old mother chicken soup, not the traditional instant noodles powder sauce package, but a genuine stock package. Make the noodles more fragrant, soup more fresh, taste more natural rich.
Product Images
Please briefly describe how your product communicates with consumers
In recent years, portable lightweight small-package food is more popular among young consumers. Moreover,regarding to the ' irregular ' eating and life style habits of young people , for example, snacks as a main meal, the requirements for fast food is convenient and ready-to-eat in terms of specifications.Based on this insight, the series of "good soup "products for mini cup cuts into the instant snack market with 30 g small pastry by Baixiang food Co., Ltd. .The soup tastes light delicious. And the noodles adopts a wide flat strip type .The combination of two factors is deeply loved by children ; On the basis of continuing the classic visual taste of soup, packaging design adds in interesting brush font interpretation, "a flash of wit" , 'Hope everything goes your way ' and other words represent good moral .It makes the whole packaging visual more young and dynamic.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
5-15 years old children and adolescents (by the Baixiang Tanghaohe main population 28-40 years old women as the purchasing decision maker radiation
Weight/Volume per Pack
40g
Price per Item
2.5元/杯
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
From the mid-December 2023 to January 2024, the cumulative sales volume is 13.9 million (only listed in Walmart and two snack channels)