Company Website
https://www.pepsico.com.cn/
Company Introduction
Rooted in the Chinese market for 40 years, PepsiCo has always maintained a boundless love and innovative spirit. We embrace the pure heart of deeply cultivating China, successfully localization of international brands, so that the world can empower China.
We continue to innovate and break through, accelerate digital transformation, actively embrace change, become the leader of China's food and beverage industry with the belief of faster, stronger and better, and uphold the concept of Winning with PepsiCo Positive to give back to the society, abide by our commitment.
Product concept, highlights and added value
Lay's 2024 palace culture spring limited packaging, coinciding with the year of Jia chen dragon once in 60 years, taking advantage of the particularly strong spring blessing boom of young people, Y24 Lay’s Spring present you the flavor experience of ‘Imperial food’, selected 3 intensive flavors: "meatball stew flavor", "grilled piglet flavor", "abalone sauce shrimp flavor". In the Spring Dragon Festival in the Year of the Dragon, taste the royal food together, pray for dragon luck. At the same time, Ruffle shaped potato chips are selected, with the unique wave shape and coated flavor, to brings consumer elevated intensive flavor experience. Whether it is watching TV dramas at home, or spring outings or spring parties, we open the Lay's together and inherit the delicious food.
Abalone Sauce Shrimp flavor is fresh and delicious with abalone and seafood flavor.
Product Images
Please briefly describe how your product communicates with consumers
Lay's 2024 palace culture spring limited packaging, coinciding with the year of Jia chen dragon once in 60 years, taking advantage of the particularly strong spring blessing boom of young people, Y24 Lay’s Spring present you the flavor experience of ‘Imperial food’, selected 3 intensive flavor: "meatball stew flavor", "grilled piglet flavor", "abalone sauce shrimp flavor". At the same time, Ruffle shaped potato chips are selected, with the unique wave shape and coated flavor, to brings consumer elevated intensive flavor experience.
And co-create the spring limited pack design with [Imperial culture of the forbidden city].
Abalone Sauce Shrimp flavor is fresh and delicious with abalone and seafood flavor.
Whether it is watching TV dramas at home, or spring outings or spring parties, we open the Lay's together and inherit the delicious food.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
8-34yrs young consumers, skew to 18-24 yrs. They are flavor explorers.
Weight/Volume per Pack
60g， 116g
Price per Item
60g: 7.3元/包; 116g:10.9元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
All over China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel