Company Website
www.zhbt.com
Company Introduction
Established in 1998, ZhongHong Biotech Engineering (Beijing) Co., Ltd. stands as one of the pioneering enterprises since the legalization of health food regulation in China. Committed to serving myriad Chinese households, the company is devoted to providing nutritional food and health management services.
"Keyikang" represents the complete range of nutritional and health food brands under ZhongHong Biotech. With a focus on the new generation of Oriental nutrition, it meticulously selects ingredients based on the Oriental concept of "food as medicine." Leveraging modern technology, the brand activates Oriental nutrition, crafting a new era of nutritional food tailored to the Chinese constitution.
Product concept, highlights and added value
KeYiKang Goji Berry Whole Pulp, or simply "Whole Pulp," is designed for individuals aged 20 and above who prioritize health and wellness. This upgraded product line features fresh-pressed whole berries, retaining the skin, pulp, and seeds, thus preserving the complete nutritional profile of the goji berry.
In sourcing the finest ingredients, the KeYiKang team selected goji berries from Zhongwei, Ningxia, known for their superior taste and nutritional content due to the region's extended sunlight and significant temperature variations. Nutritional tests reveal that the Whole Berry Goji Pulp surpasses other products in the brand with 1.8 times the polysaccharide content, 1.2 times the total carotene content, and 10 times the linoleic acid content. The production process involves low-temperature cold pressing and a four-stage grinding technique, ensuring freshness and a refined taste. The packaging of "Whole Pulp" highlights the concept of whole goji berries and quantifies the nutritional advantages over regular goji berry pulp through numerical representation.
Product Images
Please briefly describe how your product communicates with consumers
The communication of "Goji whole juice" with consumers mainly adopts comparative marketing, comparing the "Goji whole juice" of the same brand with "Goji juice", emphasizing the core selling point of nutritional value. It emphasizes that "whole juice" fully retains the peel, flesh and seeds of goji berries, containing the营养成分of the whole goji berry, compared with the peeling and deseeding of "juice", the nutritional value is more comprehensive, and presented in the form of data.
In order to let more young people understand and love "Goji whole juice", we will carry out a large amount of content seeding on social media. By sharing healthy diet, health knowledge and other content, we will let more young people understand the nutritional value and advantages of "Goji whole juice". At the same time, we will also launch a series of interesting and fashionable publicity activities to attract more young consumers' attention and participation.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Individuals aged 20 and above with a consciousness for health and well-being.
Weight/Volume per Pack
210mL(30mL×7)
Price per Item
99元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
Not have.