Company Website

https://www.yili.com/

Product concept, highlights and added value

Changqing 0-sugar yogurt continues the classic deliciousness of fruit + oats, and also provides the healthy and light burden value of 0-sugar. Not only can it chew the Q-elastic oats and seasonal fresh and sweet fruits at the same time, but it is also a 0-sugar yogurt that can be enjoyed anytime, anywhere, without any burden.

【Product craftsmanship】: It adopts individual quick freezing (IQF) technology, selects the best 7-ripe fruits harvested in season, ensures the best freshness of the fruits, and provides higher quality and better taste.

【Product characteristics】:

① Selected Shiqiao yellow peaches, which have passed national agricultural product geographical indication certification. Through more than ten processes, they are made into jam to balance the sweet and sour ratio, providing a richer taste.

② Selecting plump and Q-elastic naked oats grown near 41°N, which have undergone multiple precise screenings to ensure every oat is plump and chewy.

③ Made from 100% raw milk fermented with high-quality milk source, creating a richer and smoother taste experience.

④ Using only healthy sweeteners (stevia and maltitol), it has a more natural and sweet taste through hundreds of modulation experiments.

⑤ Adding 7 kinds of probiotics, with ≥19 billion CFU of active lactic acid bacteria in each bottle.

【Packaging design】: In response to the target audience's aesthetic taste and the product's 0-sugar feature, it breaks through the original simplicity of Changqing's packaging design. It uses highly saturated color and flat design style of whole fruits to visually express the yogurt's taste and focuses on becoming the visual center of the packaging. It highlights the selling point of "0-sugar" and achieves high conspicuity on the shelf as a whole.

Product Images

Please briefly describe how your product communicates with consumers

Changqing 0-sugar yogurt continues the classic deliciousness of fruit + oats, and also provides the healthy and light burden value of 0-sugar. Not only can it chew the Q-elastic oats and seasonal fresh and sweet fruits at the same time, but it is also a 0-sugar yogurt that can be enjoyed anytime, anywhere, without any burden.

【Product craftsmanship】: It adopts individual quick freezing (IQF) technology, selects the best 7-ripe fruits harvested in season, ensures the best freshness of the fruits, and provides higher quality and better taste.

【Product characteristics】:
① Selected Shiqiao yellow peaches, which have passed national agricultural product geographical indication certification. Through more than ten processes, they are made into jam to balance the sweet and sour ratio, providing a richer taste.
② Selecting plump and Q-elastic naked oats grown near 41°N, which have undergone multiple precise screenings to ensure every oat is plump and chewy.
③ Made from 100% raw milk fermented with high-quality milk source, creating a richer and smoother taste experience.
④ Using only healthy sweeteners (stevia and maltitol), it has a more natural and sweet taste through hundreds of modulation experiments.
⑤ Adding 7 kinds of probiotics, with ≥19 billion CFU of active lactic acid bacteria in each bottle.

【Packaging design】: In response to the target audience's aesthetic taste and the product's 0-sugar feature, it breaks through the original simplicity of Changqing's packaging design. It uses highly saturated color and flat design style of whole fruits to visually express the yogurt's taste and focuses on becoming the visual center of the packaging. It highlights the selling point of "0-sugar" and achieves high conspicuity on the shelf as a whole.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

Young people aged 18-35, predominantly female. They have proactive attitude, but they are not overly disciplined or enjoyable, pursuing a balance between deliciousness and health. They willing to try more new options at a reasonable price.

Weight/Volume per Pack

190g

Price per Item

7.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

China,omni-channel

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel