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Hsu Fu Chi Five Black Ingredient Crispy Candy

Food | Confectionery

Dongguan Hsu Fu Chi Food Co., Ltd

Company Website

https://www.hsufuchifoods.com/

Product concept, highlights and added value

Eating Hsu Fu Chi's crispy heart candies is what makes New Year's Eve feel like New Year's Eve. Hsu Fu Chi will sell more than 1.4 billion pieces in 2022, which is equivalent to one crispy heart candy for every Chinese person every year (Note: 1.4 billion pieces of crispy heart candies - originated from Hsu Fu Chi's internal sales data in 2022);
The new product, Five Blacks Shortcrust Candy, boldly incorporates five black ingredients - black truffle, black quinoa, black rice, black bean and black sesame - as well as cocoa powder, yeast extract and other high-quality ingredients; it is truly sweet without being greasy!
Five Black Candies enhance the hand-pulled sugar process, upgrading from the original 64 layers to 128 layers of sugar skin crispy, crispier texture, dissolve in the mouth, creating a new trend of high-end Chinese confectionery!

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Please briefly describe how your product communicates with consumers

Hsu Fu Chi's crispy candies are the No.1 confectionery category of Hsu Fu Chi, with a leading market share in the crispy candies category;
Hsu Fu Jee's crispy heart candies have been sold for more than 30 years, and have been launched in a variety of classic flavours, such as peanut, black sesame, nut, coconut, almond, hazelnut and chocolate flavours;
And Hsu Fu Chi's crispy heart candies continue to do category innovation, and continue to do exploration on new formulas;
We have learnt that the new demand for snacks among young people today is to nourish and nourish the body; the concept of "five blacks" continues to be a hot trend in the snack market; and although there are already some products on the market that focus on the concept of five blacks, consumers still want to eat new snacks that are both tasty and healthy.

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