Company Website
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Company Introduction
Wuhan zirancui shipinkeji youxiangongsi is an innovative company focused on providing healthy, natural, no-additive food for Chinese mothers and children. The company integrates the advantages of e-commerce, big data marketing, online service and offline franchise system, and is committed to creating high-quality food that mothers are assured and babies like, so that mothers are more relaxed and babies grow more worry-free! With the mission of "releasing natural wisdom and enjoying a healthy new life", the company founded the [Jin Dou Ya] brand in 2019. The brand philosophy is to always adhere to simpler and cleaner ingredients and reject artificial additives.
Product concept, highlights and added value
Product features Description:
Jin Dou Ya JinYinHuaYouZiZhi juice is mainly for children, ingredients only honeysuckle + fruit juice, the main ingredients are clean, refuse artificial addition. The design of the suction bag is also more suitable for children, and the packaging form preferred by children also greatly increases the frequency of children's own initiative to drink, and 0 fat and low sodium are more suitable for children.
Different dimensions of innovation:
Ingredient innovation: ingredients only use honeysuckle + fruit juice that customers have strong cognition, without adding Chinese herbs, honey, white sugar, etc.
Packaging innovation: The use of suction bag, more convenient and sanitary, more abundant use scenarios;
Crowd innovation: Ingredients and packaging are designed separately according to the needs of children to increase interest and improve taste
Product Images
Please briefly describe how your product communicates with consumers
In 2023, the Jin Dou Ya team accidentally discovered an incongruous event: Most of the products on the market for relieving the common uncomfortable symptoms of children are drugs, and the children do not like to drink medicine, mothers do not want to directly let the children take medicine and will choose to first eat therapy, such as cooking mung bean soup, apple hawthorn soup, lily and pear soup in the child's fire to alleviate the mild symptoms of children. The main contradiction is that there are not many products on the market for the special population of children, most of them are biased to insufficient drugs and worry about side effects of drinking too much. At the same time, bad taste is also a big problem. In response to such an incongruity, the Golden Bean sprout team launched the product honeysuckle grapefruit juice, which uses honeysuckle with the effect of mother's fire and the fruit with the effect of fire removal in mother's mind to match. The biggest advantage is that the difference between the fire-removal products can solve the troubles of mothers but also very suitable for the taste of children. At the same time as a food without medicinal materials do not have to worry about side effects, after the market will harvest many mothers and children love!
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
Mothers/family buyers with children between the ages of 1 and 8 who are concerned about food safety and ingredients;
Weight/Volume per Pack
100ml/袋
Price per Item
29.9元/12袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The whole country
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 社区团购、母婴店、零食店等
Market Performance
2023.09- Jin Dou Ya grapefruit juice online
2023.10- Won the TOP1 of the popularity list of Tiktok Original juice
2023.12- The number of Douyin single chain sales exceeded 270,000
2023.12- Omni-channel sales exceeded 3.6 million bags
2024.1- TOP3 on JD Children's Drink list
2024.1- Top trading TOP1 on Tmall's nourishing health drink commodity list
2024.1- TOP1 of Tik Tok Nourishing nutrition category
2024.1- Settled in more than 5,000 offline mother and baby stores