Company Website
https://budweiserapac.com/index.html
Company Introduction
Budweiser Beer stands at the forefront of the premium and super-premium beer segments. We brew, import, market, distribute, and sell over 50 beer brands, including Budweiser, Stella Artois, Corona, Hoegaarden, Harbin, and Franziskaner.
Product concept, highlights and added value
With an unwavering commitment spanning 660 years, Franziskaner upholds the venerable German Purity Law. This legacy seamlessly integrates the artisanal craftsmanship of the monk, synonymous with quality and premium standards. The result is the exquisite launch of Franziskaner Royal Specialty Brew in 2023, unraveling a fresh and enticing realm for discerning consumers seeking experiences different from mundane industrial lagers.
In strict adherence to the German Purity Law, Franziskaner Royal Specialty Brew proudly showcases an original wort concentration reaching an impressive 13.8°P, resulting in an unparalleled premium taste. With the unfiltered process, this method preserves wheat proteins and fresh yeast, ensuring a beer of exceptional quality. The liquid, with its alluring amber-gold color and luxuriously dense foam, embodies a rich flavor profile. The incomparable aroma unfolds in layers of ripe banana, honeydew melon, dark berries, and figs, accompanied by a malt essence reminiscent of toffee. Each sip offers a dreamy sensation, as the flavors cascade on the taste buds, creating an indulgent experience with every drop.
In the realm of design, the incorporation of a crimson ribbon featuring Franziskaner's monk emblem signifies a steadfast commitment to the artisanal craftsmanship embedded in German traditional brewing techniques. The meticulously crafted 1L aluminum can, engineered to be light-proof and isolate air, is tailored to preserve the unfiltered Franziskaner Royal Specialty Brew, ensuring its rich and astonishing taste remains intact. Furthermore, the generously-sized packaging is not just a vessel but an invitation to share moments with friends, enhancing the enjoyment of substantial meals during gatherings. It transforms toasting into a more enjoyable experience, amplifying the social pleasure of the occasion.
Product Images
Please briefly describe how your product communicates with consumers
Franziskaner Royal Specialty Brew targets a dynamic demographic of young and middle-aged male embarking on a transformative life stage. Primarily catering to the 25 to 34 age bracket, these individuals are in the throes of transitioning from youth to maturity, experiencing a career and income surge—a golden era. With a penchant for experiential living, they are open to new adventures and seek beer selections that boast a rich malt aroma and a luxuriously dense foam. Their discerning taste gravitate towards products crafted by traditional techniques and with premium quality. Franziskaner strategically taps into this mindset and beer preference evolution by unveiling the Franziskaner Royal Specialty Brew—an audacious choice meticulously designed to elevate their beer-drinking experience to unparalleled heights.
To capture the essence of heritage, quality, and luxury, the 1L Franziskaner Royal Specialty Brew packaging draws inspiration from classic German medals. The design alsofeatures an iconic image of Franziskaner monk adorned with a crimson ribbon—a visual narrative that intricately narrates the details and prestige of Franziskaner as the trailblazer in German beer. The bullet-shaped bottle design and aluminum can not only exemplify taste preservation but also embody a subtle manifestation of German meticulousness. Upon unsealing, the golden elixir, accompanied by a light and dense foam, releases a captivating multi-fruit aroma, offering a sweet and opulent toffee-like taste. The beer's smooth journey down the throat seamlessly blends malt aroma with fruity and herbal notes, leaving a delicate fragrance lingering in the mouth. With each sip, the experience unfolds like a bullet, hitting the heart of every beer enthusiast and delivering a decadent taste sensation. The generous 1L size is tailor-made for convivial sharing among friends, perfectly complementing substantial meals and offering diners a symphony of rich and aromatic flavors.
Product Images
Ingredients List Photograph
Launch Date
2022-12
Target Consumer
Males aged 25-34, preferring rich malt aroma and full-bodied taste in beer selection. They trust traditional brewing techniques and are willing to pay for high quality.
Weight/Volume per Pack
1L
Price per Item
25元/瓶
Storage requirements
冷藏（0-4℃）
Marketing Area
online and offline greater China
Distribution Channels
小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Market Performance
None