Company Website
https://www.simplelove.com.cn
Product concept, highlights and added value
This is a pasteurized milk with raw milk as the only ingredient. It is more suitable for children. For this product, we have developed more stringent product standards: 1) We spent 600 million yuan to build an exclusive hormone-free pasture for children, which is the first pasture in China to pass the SGS hormone-free pasture certification. Our fresh milk is 100% derived from the milk source of our own hormone-free pasture. 2) Raw milk through more stringent testing, raw milk indicators (refers to raw milk protein, somatic cells, the total number of colonies) are far better than the EU standard. 3) The product is pasteurized at 75℃ to retain more active nutrients. 4) Rare A2 β-casein, Nutrition is milder and easier for children and people with weak stomach to absorb . 5) This product uses the world's advanced aseptic filling equipment, packaging adopts innovative technology to lock in the freshness, to maximize the retention of fresh milk original nutrition and flavor. 6) This is a fresh milk that children prefer to drink, with a rich milk flavor and a sweet aftertaste.
Product Images
Please briefly describe how your product communicates with consumers
Fresh milk for children should have both safety and exclusive nutritional characteristics, so we believe that children deserve a glass of exclusive fresh milk. So we spent two years to travel around the high-quality milk source origin, and finally selected the Fengning grassland which located in 41º north latitude golden milk source belt, to build a child's exclusive ranch. The climate here is warm all year round with a fresh air, and it is suitable for cows and pasture to grow. In order to meet the demand for the safety of milk, we take the lead in not using any exogenous artificial hormones such as growth hormone and estrogen in the breeding process, to provide children with a higher standard of fresh milk.We want to make a good glass of milk for children with love. We appeal to fathers to join in the daily life of parenting, therefore our logo adopted a simple children's hand-painted style, in line with the brand name and brand tone.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
families with 3-12 years old children, middle level of consumption and above
Weight/Volume per Pack
大瓶760ml、小瓶250ml
Price per Item
29.8元/760ml、12.8元/250ml
Storage requirements
冷藏（0-4℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
无