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Product concept, highlights and added value

Product Concept: ZUO一下 tea candy takes innovation, fashion and health as its product concept, aiming to meet the needs of young people for diversified tastes and bring healthy and delicious drink experience to consumers.
Highlights:
1. A variety of flavors: ZUO一下 tea candy has introduced a variety of flavors such as white peach oolong, lemon black tea, green grape dragonwell, etc. Let consumers try more different tastes and tastes.
2. Authentic taste: ZUO一下 tea candy adopts the original tea extraction process to ensure the authentic taste. At the same time, concentrated juice and natural menthol are added to increase the taste layering and optimize the palatability and functionality.
3. Healthy Nutrition: concentrated fruit juice and natural menthol are added to tea sugar, which are rich in vitamins and cellulose and can provide healthy nutrition for consumers.
4. Fashion packaging: ZUO一下 tea candy adopts fashionable and exquisite packaging design to attract consumers' attention and display the brand image and quality at the same time.
Additional value:
1. Healthy and delicious: ZUO一下 tea candy uses healthy ingredients and does not contain additives, which can not only meet the taste demand, but also provide healthy nutrition for consumers.
2. Personalized customization: Consumers can choose different flavors of tea sugar according to their own taste needs, at the same time, you can customize the taste combination to achieve personalized customization.
3. Brand experience: ZUO一下 tea candy pays attention to brand image and experience, provides high-quality service and environment, and brings pleasant shopping experience to consumers.

Product Images

Please briefly describe how your product communicates with consumers

Green Grape Dragonwell tea candy is an innovative product based on fruit drops. It combines fruit flavor, tea flavor and mint flavor to bring a brand-new taste collision experience. Tea Candy has a deep insight into the sour, sweet, fresh and cool brought by fruits, tea and mint, as to completely change the single taste of traditional candies. Explore the functionality of a new tone. Tea candy also repositions the product, even benchmarking chewing gum, becoming a new choice for consumers. The usage scenarios are also extended to more places, such as the refreshing scenes of learning office, the bad breath management of social scenes, and the refreshing and greasy post-meal scenes. Finally, ZUO 一下‘s tea candy changed people's stereotype of candy with product packaging innovative, making more "big children" enjoy the exclusive "children" happiness without hesitation.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

Young people who need to refresh and moisten their throats

Weight/Volume per Pack

30g/袋

Price per Item

6.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland、Hong Kong、 Macau、Japan、South Korea、Australia、North America、Thailand

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS