Company Website
https://www.samyangfoods.com/chn/information/company/index.do
Company Introduction
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Product concept, highlights and added value
Korean Style Sweet and Spicy Fried Chicken Flavor Buldak Ramyeon, the new product exclusively customized for the Chinese market, was officially launched on October 11, 2023. It embodies four distinct characteristics: "exclusively for China", "classic flavors", "excellent reproduction", and "sweet yet non-cloying".
In terms of product quality, Samyang Foods continually strives for a balance between classic and innovative taste experiences. This is particularly evident in the noodles, ingredients, sauce, and spiciness of the products.
- For the "noodles", the Korean manufacturing process ensures the noodles are firm and smooth, with an elastic texture.
-In terms of "ingredients", high-quality Vietnam chili pepper and Habanero were selected to bring a richer layer of spiciness.
- Regarding the "sauce", its sauce packet weighs 37.0 grams, which is 5.2 grams more than the original Buldak Ramyeon 's sauce packet of 31.8 grams. Moreover, while the original Buldak Ramyeon includes a garnish packet of white sesame seeds and grilled seaweed flakes weighing 0.9 grams, the new flavor uses a combination of white and black sesame seeds, increasing the weight to 1.5 grams.
- In terms of the "spiciness", this new product, while adhering to the classic Korean sweet and spicy fried chicken flavor, offers consumers a sweet yet non-cloying taste experience. It is even more tailored to the taste buds of young Chinese consumers.
- As for the production process, it achieves technological breakthroughs while adhering to traditional craftsmanship. The noodle cakes, created using Korean manufacturing techniques, are firm and smooth, offering an elastic texture.
Product Images
Please briefly describe how your product communicates with consumers
With young consumers as the core target group, Samyang Foods China innovatively develops new products that cater to their demands for taste and health with a stronger contextual relevance. Research on Korean flavors most favored by Chinese revealed that the sweet and spicy fried chicken flavor tops the list. In response, Samyang RoundSquare has specifically developed Korean Style Sweet and Spicy Fried Chicken Flavor Buldak Ramyeon for the Chinese market.
In terms of marketing activities, the new product was launched during the Douyin e-commerce themed event. Gen Z star "Xiao Gui" Wang Linkai, as the brand ambassador, was invited to the live stream at Samyang Food’s official flagship store to interact with consumers and fans through unboxing experiences, blind taste tests, ping pong challenges, and other interactive games, sparking a "Spicy-breaker" trend and showcasing the social attribute of the new product.
Product research and design: As a leading company in the Korean food market, Samyang Foods incorporates the delicious essence of Korean fried chicken, restoring the authentic sweet and spicy fried chicken flavor from the taste, achieving a wonderful fusion of sweetness and spiciness. Through carefully blended sweet and spicy fried chicken sauce packets, it achieves a smooth taste of noodles and sauce combined, which is more suitable for the taste buds of young Chinese consumers. In terms of scenario experience, it makes Chinese consumers feel as if they are in a Korean street night market, adding a touch of new Korean flavor to their daily life.
In September 2023, Samyang RoundSquare underwent a brand transformation and showcased an array of products, including the Korean Style Sweet and Spicy Fried Chicken Flavor Buldak Ramyeon at the 6th China International Import Expo. This demonstrated the company’s focus on the Chinese market and active fulfillment of commitments to Chinese consumers.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
Targeting the young generation, tailored specifically for the Chinese market!
Weight/Volume per Pack
5连包 (700g)
Price per Item
42.9元 / 700g
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
The Korean Style Sweet and Spicy Fried Chicken Flavor Buldak Ramyeon broke through a total sales volume of 250,000 within 8 days of its launch; it sold out within 20 days of going online, proving highly popular with Chinese consumers.