Company Website

https://www.yili.com/

Company Introduction

Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for nine successive years. Yili is also China’s largest dairy producer, offering the largest number of products.
Thanks to its exceptional product quality, leading service capabilities and comprehensive capacity for sustainable development, Yili is well-respected and received among global event organisers, national and local governments and the public. Yili was selected to serve as the exclusive supplier of dairy products and services at major international events, including the Beijing 2008 Olympic Games, the Expo 2010 Shanghai China, the G20 2016 China, the 2019 7th CISM Military World Games, and the Beijing 2022 Winter Olympic Games. Yili has also become a partner of the World Economic Forum, the Boao Forum for Asia, and the World Internet Conference.

Product concept, highlights and added value

Formula innovation: As a brand new category of frozen desserts, the product features a combination of frozen dessert and ice cream, with a large amount of raw milk and cream added to achieve a high whipped cream taste, meeting a special formula to realize the desired product characteristics.

Technological innovation: The product is a combination of sweet potato and ice cream, and its production process combines sweet potato baking and ice cream production. A baked shell based on fresh sweet potato is injected with fresh ice cream and frozen to shape, retaining the freshness of sweet potato and ice cream.

Packaging innovation: In order to protect the product and facilitate consumer consumption, the internal packaging is designed with a tray and paper pad, and an aesthetic film packaging is added externally. This not only protects the shape of the product, but also facilitates consumption. Every detail is well considered to create a perfect product.

Market influence: China's leading cold drink enterprise has launched a product that combines ice cream and baking for the first time, sparking a wave of ice cream and baking in the industry, driving the industry to develop into a larger market and providing new directions for the entire business development.

Product Images

Please briefly describe how your product communicates with consumers

Zhen Xi Sweet Potato Cake is a groundbreaking development of a new pastry category in ice cream products. The product features a chewy sweet potato skin on the outside and a whipped cream flavored ice cream element at the core, which is completely different from frozen drinks in terms of dessert form. By combining pastry and ice cream as two cross-border products, the product category has been enriched, accessing the advantages of diverse consumption moments, and achieving a brand new frozen dessert product. This category can effectively fill the off-season market gap of frozen drink products, fully cover their consumption scenarios, and prolong the sales time of frozen dessert products.
Market influence: China's leading cold drink enterprise has launched a product that combines ice cream and baking for the first time, sparking a wave of ice cream and baking in the industry, driving the industry to develop into a larger market and providing new directions for the entire business development.

Product Images

Ingredients List Photograph

Launch Date

2023-1

Target Consumer

Age: 24-35 Main consumer group: Women account for a higher proportion than men Urban distribution: Developed provinces such as Beijing, Shanghai, Guangzhou, and Shenzhen

Weight/Volume per Pack

41g

Price per Item

5元/支

Storage requirements

冷冻（-18℃）

Marketing Area

China region

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

无