Company Website

https://www.perfettivanmelle.com.cn/

Company Introduction

As one of the world's largest manufacturers and distributors of confectionery and chewing gum, Perfetti Van Melle is committed to creating imaginative brands and products to match local preferences of consumers around the world. The group's products are available in over 150 countries and regions, with 36 operating companies, 31 manufacturing facilities and 18,200 employees worldwide. The group's brands in China mainly include Mentos, Chupa Chups, Alpenliebe and Big Babol, which are well received by Chinese consumers.

Product concept, highlights and added value

In recent years, the growing calls for healthy food in the global and Chinese markets have fueled the rapid growth in sales of functional jellies. Having noticed the trend, the marketing team of Perfetti Van Melle decided to create the Alpenliebe Plus+ Multivitamin Functional Jelly.

Ingredients: The product is fortified with vitamins B1, B2, B6 and C, which satisfies mothers’ desire to provide their children with a healthy snack.
Vitamin B1: It is indispensable for energy metabolism and helps maintain the normal physiological function of the nervous system.
Vitamin B2: It helps maintain a healthy skin and mucosa.
Vitamin B6: It helps in protein metabolism and utilization.
Vitamin C: It is conducive to the health of bones and gums. It also has an antioxidant effect and can promote the absorption of iron.

Low Sugar: The product is low in sugar, which satisfies mothers' pursuit of health when they are picking snack for children.

Unique 3D cute fruit shape: The jelly is more fun to eat and brings more joy to children with its unique shape. When it comes to taste, each pack has both strawberry and grape flavors. With fruit juice added, the bouncy jelly delivers an explosion of fruity flavor when it is chewed, which not only is nutritious but also satisfies children’s taste buds.

Individually wrapped: It makes the jelly easy to take on the go, which allows children to have some to replenish energy or to share with others when they are hanging out with their friends.

Product Images

Please briefly describe how your product communicates with consumers

Having keenly observed that Chinese parents have a preference for multivitamin functional soft candy, the marketing team of Perfetti Van Melle created the Alpenliebe Plus+ Multivitamin Functional Jelly, which is not only nutritious but also of a pleasurable taste. Added with vitamins B1, B2, B6, and C, and with sugar reduced, the jelly meets mothers' need for a healthy snack. In the meantime, it also triggers children’s love with its chewy texture, fruity filling and 3D fruit shape. Tasty and nutritious, the jelly satisfies the needs of both mothers and children, breaking the stereotype that flavorful candies cannot be healthy.

In terms of product marketing and promotion, the team used multiple innovative marketing methods with the theme of "Multiple Nutrition for Better Growth”, which made the product a hot seller during the “Double 11” period (the biggest online shopping festival in China). In addition, the team highlighted the nutritious ingredients of the jelly. Knowing that all parents want to bring the healthiest food to their children, the team collaborated with Spring Rain, a well-recognized Chinese health platform, inviting authoritative doctors from top-class hospitals in China to evaluate the product and verify the efficacy of the vitamins B1, B2, B6 and C contained, which won the heart of consumers who pay attention to product ingredients.

Additionally, Jerry Yuan, a famous Chinese singer and actor, was invited to endorse the product via social media platforms. The promotion video vividly showed hilarious scenarios of bringing up children, which were highly relatable to parents, thus encouraging them to make a purchase. After the video was posted on Alpenliebe’s official social media platform, multiple key opinion leaders were invited to promote the product on Weibo, Tik Tok and other social media platforms, which boosted its sales volume during the “Double 11” period.

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

for mothers of 6-12 years olds who pursue a high quality of life

Weight/Volume per Pack

160g

Price per Item

39.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce

Market Performance

After Alpenliebe Plus+ Multivitamin Functional Jelly came out in Alpenliebe Tmall Flagship Store on 8th October, 2023, it was sold over 30,000 packs within only 1 month, rising to the 2nd place in the “Tmall Double 11 Candy & Snack Hot Sellers List”. Its hot sale also drove the Alpenliebe Tmall Flagship Store to top the list of the “Tmall Hot-selling Candy & Snack Stores”.