Company Website

https://www.szeastroc.com/

Company Introduction

Product concept, highlights and added value

As a new product focused on the second growth curve of EASTROC BEVERAGE GROUP CO.,LTD., Eastroc Water Boost contains potassium, sodium and chlorine plasma elements, and the electrolyte content per liter is ≥400mg, which can quickly supplement the loss of water and electrolytes caused by sweat, help human body fluids tend to balance, and meet the needs of 15-44 years old consumers who like sports and pursue health.

In the packaging design, the first refreshing grapefruit flavor with blue and orange color contrast design, not only to create a natural and hydrating sense of freshness, but also to highlight the sports vitality with bright orange, matching the sports scene focused by the product and quickly attracting consumers' attention. In addition, the combination of color lines has establishes a series of flavor extension norms , building the advantage in terminal display.

At the communication level, since its launch, the product has strengthened the brand information and category attributes and quickly seized the minds of consumers by virtue of the product name symbol " Water Boost" with its own memory points , network sense and the simple and intuitive slogan "Rapid Replenish!". At the same time, Eastroc Water Boost firmly grasps the mental cultivation of the "Sweat Point" scenario, targetsthe core sports crowd and expands its reach to students, white collar, blue collar crowd, implements the 3+3 brand promotion plan.And with 555ml and 1L two specifications, it enlarges the cost advantage, flexibly matches the running, playing, climbing, fitness and other sports scenarios as well as the factory site, travel, campus and other daily scenarios.

Product Images

Please briefly describe how your product communicates with consumers

Eastroc Water Boost is an electrolyte beverage, its simple ,direct and unique name not only strengthens the product hydration attributes, but also as a catchy life discourse, lowering the category education threshold. In order to amplify the super discourse symbol of "Water Boost ", its packaging design uses an italicized upward radiation structure, which truly achieves communication through the product, establishing a zero-cost interaction with consumers.

In terms of brand , in June 2023, Eastroc Water Boost officially announced Chinese female basketball player Li Yueru as the brand ambassador for Hydration Boost's Vitality Star, and launched the first brand TVC in August. It emphasizes young, energetic, sports, fashion brand tone, uses energetic gesture and a persuasive catchphrase "Stay hydrated during exercise, stay hydrated in hot weather, hydrate every day", to reinforce the brand imprint of Eastroc Water Boost in consumers' minds.

In terms of communication , Eastroc Water Boost aims at pan-sports projects that fit with the brand functions, linking two major basketball IP (National Adult Amateur Basketball League BSK, National Youth Basketball Tournament NYBO), sponsoring the first physical competition reality show "Oh Good Body", and participating in Frisbee, flag football, hiking and other young trendy activities. It constantly breaking the circle in the sports marketing arena, unlocking the social role of "sports partner", deeply interacting with the core target population, empowering the brand.

Around the summer season,Eastroc Water Boost has deeply dug and laid out every touch point of consumers, including live streaming of head celebrities, sponsorship of high-end tennis events, online grass planting education, outdoor advertising support, movie and TV series implantation... The synergy of product strength, channel effectiveness, and brand power resonates collectively, creating a strong impact on brand recognition and establishing a youthful and dynamic brand image.

Product Images

Ingredients List Photograph

Launch Date

2023-2

Target Consumer

Sports people aged 15-44 who like sports and pursue health, as well as students, white-collar workers and blue-collar workers who value cost-effectiveness.

Weight/Volume per Pack

555ml

Price per Item

4元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 运动场馆、工厂物流园等

Market Performance

Eastroc Water Boost, with its channel advantage of more than 3 million terminal outlets of EASTROC BEVERAGE GROUP CO.,LTD., and precise positioning and strong execution, it has developed over a million terminal outlets through fully layout modern channels strategy. Also, its daily dynamic sale exceeded 65,000 boxes, and it generated revenue exceeding 500 million Yuan in 2023.
Note: Daily dynamic sale refers to the daily sales volume based on the data detection of EASTROC BEVERAGE GROUP CO.,LTD. digital platform.