Company Website
https://www.yili.com/
Company Introduction
Inner Mongolia Yili Industrial Group Co., Ltd. ranks among the Global Dairy Top 5 and has sustained an undisputable position of No.1 in Asia for nine successive years. It is China's largest dairy enterprise with the most complete range of products, and an internationalized enterprise that has achieved industrial deployment in Asia, Europe, America and Oceania. Yili has been trusted and recognized by the world's top events and competitions, as well as by governments at all levels and all walks of life for its optimal product quality, leading comprehensive service capability and comprehensive sustainable development capability. Standing at the new starting point of the top five in the global dairy industry, Yili has formally announced its strategic goal of "becoming the No. 1 in the global dairy industry and advancing into the top five in global health food".
Product concept, highlights and added value
As a new favorite that contains the heritage of Chinese yogurt, Binfen Ninglao is innovative in the inheritance. The product is strictly selected 100% raw milk milk source, after 21 craftsmanship, in 4 hours of static solidification, the pursuit of taste and taste to achieve the perfect balance. Binfen Ninglao is now available in strawberry cranberry and blueberry yam flavors of two SKUs, jam selection of fresh Changbai Mountain blueberry, North American cranberry and honey strawberry real big fruit, whether it is the "North American Ruby" across the sea, or from the secret mountain "berry sweetheart", are carefully boiled to retain the full nutrition. Blueberries with chewed yam chunks, jam is dense, layer by layer; Strawberry delicate mix of explosive juice cranberries, delicate flesh, sweet and sour blend. Sweet jam and rich milk lingering on the tongue, visible layers of color, enjoy a pure and direct dopamine moment. One spoonful in the end, enjoy multiple delicious in the taste buds! There are connotations, of course, but also dare to compare with the outside. Product packaging is our finishing touch. Binfen Ninglao understand your "dig a spoonful and stained hands" embarrassment, this time, we refuse the "mouth deep" of the same, with a flat big belly cup, let the spoon and every corner say hello. From afternoon tea to sofa companion, with a shallow cup of fresh storage, in no waste of the delicate sense of life, this is the product propositions of colorful curd cheese, but also the declaration of independence of young generation Z, enrich the heart, free and abundant, dare to make, dare to be the first.
Product Images
Please briefly describe how your product communicates with consumers
Today's young people are increasingly pursuing "healing" products and services in order to comfort themselves who are "enveloped". At present, "dopamine wear" has exploded in the circle of young people, which means that young people are keen on strong and bright color performance, and use colorful wear to interpret their life status. Behind the popularity of this trend is the release of the pressure of life by young generation Z, the way to awaken positive emotions, and the expression of self. And color is never the privilege of clothing. When it comes to providing emotional value, in addition to clothing, food certainly cannot be absent. With this dopamine carnival as the thinking, with young people pursuing the pleasure of five senses as the insight, the product first coagulated small cup yogurt and fruit layering technology, the essence of dessert-style layering jam into the colorful curd, the new ancient method,from the nature of dopamine color, to create the best of both worlds for consumers!
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
22-30 years old, living in the new first or second or third tier cities, having stable work and regular life. They are happy-go-lucky, live in the moment, are to enjoy their own quality of life!
Weight/Volume per Pack
220g
Price per Item
9.9元/杯
Storage requirements
冷藏(0-4℃)
Marketing Area
China (excluding Hong Kong, Macao and Taiwan)
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
无