Company Website

https://chn.mars.com/

Company Introduction

Mars is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections. Today, our iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA®, Skittles® and KIND® are enjoyed in more than 180 countries.We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population.

Product concept, highlights and added value

Skittles® Panda Gummi is Skittles' first fun-looking gummi and the first product to be sold at Sam's Club. Product is developed based on consumers' demand for healthy and delicious food and Sam's pursuit of novel experience and high value.
Selling points:
1. 0 sugar 0 fat, delicious, healthier, sweet and low burden
2. Add plant ingredients. The gel uses custom carrageenan derived from seaweed, unique soft non-stick teeth; And the plant-based sweetener stevioside, which is sweet and healthy; And the gummi’s color also comes from natural plants.
3. Panda theme 5 kinds of shapes and color, red cute panda head, green bamboo shoots, pink cat claws, purple panda back, yellow rainbow on the cloud, with dopamine color, each bag eat blind box surprise
4. 5 popular fruit flavors, white peach, strawberry, grape, apple, orange, fruity, a variety of delicious
5. Outer packing panda barrel, easy to use again

Product Images

Please briefly describe how your product communicates with consumers

Under the general health trend, consumers are more in pursuit of a healthy lifestyle, and the demand for snacks is reflected in "delicious and healthy", "delicious and fun".
So 1. For delicious and healthy. Using the rarely used seaweed derived carrageenan on the market as a gummi gel, the unique soft bounce texture is customized to make consumers taste the delicious taste more effortless and release the fruit flavor better. 2. For good taste and fun. The panda theme animal shape makes the fudge more lovely, so that consumers can't help but pinch it, combined with the unique texture of customized carrageenan, so that it has a more soft bounce.
According to the channel insight of Sam's Club, Sam's Club focuses on sophisticated people with high knowledge, high education and high income, who are more in pursuit of healthy nutrition, novel experience and high value.
So 1. For healthy nutrition. The formula of 0 sugar and 0 fat is adopted to reduce the burden of calorie on consumers. Using carrageenan, which is rarely used in the market and comes from seaweed, as a colloid, and customizing the unique flick taste; At the same time, artificial high level sweeteners were not used, but novel stevia glycosides from stevia were used to ensure that sweetness was healthier; And the colors come from natural plants. 2. For novel experiences. Combining the popular panda elements, the innovative creation of a high appearance level of panda-themed animal gummi shape, so that consumers are more willing to spontaneously spread this high appearance level of products on social media, and combined with the "bamboo tube" shape of the barrel packaging, from inside to outside to create a complete panda experience for consumers. 3. For a sense of high value. The delicious and beautiful gummi candy, the exquisite graphic design, the frosted feel design of the small bag and the appearance design of the barrel all give consumers a high-level and cost-effective experience.
Based on consumer demand and Sam's Club insights, Skittles offers a tasty, fun and healthier alternative
Therefore, based on members' need on 1) healthy sugar control; 2) Delicious and fun; 3) A sense of high value three points of demand, our product provided
1) Plant-based colloid, 0 sugar and 0 fat formula, derived from plant pigments and stevia glycosides, to meet consumers' needs for health,
2) Panda shape, panda head, back, cat scratch, bamboo shoot, rainbow, create an immersive panda fun modeling experience, and five fruit flavors, delicious fun
3) The packaging of the rainbow panda bucket reflects the sense of high value and the experience of multiple uses

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Membership of Sam’s club

Weight/Volume per Pack

409g

Price per Item

69.9/桶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Sam’s club in China

Distribution Channels

其他销售渠道 会员店 membership shop

Market Performance

Since its listing, it has ranked third in the list of Sam app candy bars, with an average daily sales of 40 barrels per store, ranking among the top three Sam app candies within a month, and reaching a sales volume of nearly 20 million yuan within two months. At the same time, O2O consumers have a high evaluation, and there are more than 1,000 evaluations in the app, and a high praise rate of 97.4%. The high level of appearance and healthy soft candies have also inspired many consumers on social media such as Douyin and XiaoHongshu to spread the word spontaneously.