AMBROSIAL AMX Living Probiotic Yogurt _INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

AMBROSIAL AMX Living Probiotic Yogurt

Dairy | Yogurt, Lactic Acid Bacteria Drink

INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.

Company Website

www.yili.com

Company Introduction

Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for eight successive years. Yili is also China’s largest dairy producer, offering the largest number of products. Yili was selected to serve as the exclusive supplier of dairy products and services at major international events.

Product concept, highlights and added value

1. The first living probiotic yogurt in the industry, AMX Living Probiotic Yogurt is the first normal temperature yogurt with living probiotic in the industry, creating a new blue ocean area for normal temperature living probiotic yogurt products. It combining popular normal temperature yogurt with probiotics with stronger health functions. Also the living yogurt could solve the disadvantages of low temperature yogurt, such as short-term and cold storage conditions, cold tasting. That means the consumers could enjoy the delicious, healthy living probiotic yogurt anytime and anywhere;
2. Technological breakthrough：The living probiotic yogurt in the industry is all low-temperature products, while the long-term living probiotic yogurt technology at normal temperature is blank. Because the normal temperature yogurt have to sterilize after fermentation, in otherwise the yogurt can not be stored for a long time and transported at room temperature. Besides，the live bacteria in the yogurt will continue to ferment, which will lead to over-acid and poor taste. So there is a word of "no living probiotic at room temperature yogurt, or the living probiotic must be refrigerated".
After 7 years of technical development by Yili R&D team, they innovate formula design, using of scientific sugar reduction formula plus lactose-negative strain combination fermentation, and the unique ADI living probiotic after adding system, to achieve long-term storage with living probiotic in the yogurt at room temperature, and guarantee the product still have a standard-compliant taste and quantity, uniformity and safety of lactic acid probiotic at the room temperature conditions, make the "normal temperature live bacteria" become a reality.
3. Good taste: Good taste is the core demand of consumers for yogurt. On the basis of keeping yogurt mellow and delicious, AMX living probiotic yogurt has a strong flavor of living probiotics, which effectively improves the after-acid problem caused by probiotic fermentation, and has a smooth taste, providing consumers with healthier and delicious product solutions;
4. High cost performance: Most of the products with sufficient amount of active probiotic on the market are health probiotic powder, which has a high price; AMX living probiotic yogurt is more cost-effective and affordable on the basis of adding sufficient active probiotic.

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Please briefly describe how your product communicates with consumers

Probiotic consumption shows a diversified trend, consumers hope to meet the intestinal health function through probiotics, but also hope to achieve delicious sharing, outdoor travel, family sharing and other multi-scene, multi-crowd needs. Although probiotic products are popular, the current feedback on the taste of probiotic powder is worse-than-expected, consumerss expect to have more delicious probiotic products. And the low-temperature yogurt also challenge to the Chinese people's warm-eating habits . therefore, AMX living probiotic normal temperature yogurt meet the multiple consumers needs, and broaden the consumption scenario and population of probiotics.
Compared with low temperature yogurt with living probiotic in the market, AMX living probiotic yogurt is more suitable for Chinese people's eating habits. Compared with low-temperature yogurt, normal temperature yogurt has a milder taste, does not stimulate the stomach, more suitable for Chinese people, especially for people who do not like to eat cold, cold, and children, the elderly are very friendly, but also more conducive to travel, easy to save, to achieve a healthy and delicious, portable, convenient multiple combination.
At the same time, in order to meet the needs of both delicious and healthy, AMX has been optimized for nearly 100 times to innovate, have added 1 billion LGG probiotic, which helps intestines to digeste, and boost immunity。It also has smooth taste and rich probiotic flavor. Under the trend of sugar reduction, the sugar reduction formula is adopted, only 0.85% sucrose is retained for fermentation, in this way, to reduce the sugar burden and satisfying the healthy and delicious needs of consumers.
In order to narrow the distance with young people, we invited hot stars such as Dili Reba, Wang Hedi, Bai Lu as brand spokesmen, and sponsored many popular variety shows such as "Running Man", "Farming Bar second season" and "The big Band Ⅲ" to create a common topic.

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