Company Website
http://www.jinsihou.com.cn/
Company Introduction
Founded in 1992, Golden Monkey Food Co., Ltd. is one of the largest candy and chocolate manufacturers in China. It mainly produces and sells more than 200 kinds of products in 6 categories, including candy series, chocolate series, baking series, and halogen products. The company has an industry-leading production capacity, with 100+ production lines of various types, with an annual production capacity of more than 100,000 tons. At the same time, after more than 30 years of development, the company has accumulated a complete sales network, with more than 1,200 core dealers and more than 160,000 sales terminals covering all cities across the country.
Product concept, highlights and added value
Golden Monkey gummies are not only a casual snack, but can also be seen as an emotional snack for young consumers nowadays. The word "pinch" in the product name indicates its decompression properties, and each gummy has a unique smiling face on it, making consumers feel happiness.
According to relevant research data, in the post pandemic era, 89% of consumers stated that adding functional health ingredients in food and beverage promotion can enhance their purchasing intention. Among numerous functional ingredients, consumers have shown a higher tendency to pay attention to vitamin C, with a growth rate of 8% and a wide market capacity.
Golden Monkey Food Co.,Ltd. is well aware of this trend and has ingeniously added vitamin C in "juice pinched gummies", giving the gummies a healthy and functional double buff on the basis of being delicious and fun.
Nielsen IQ survey data shows that compared to other groups, Generation Z among respondents has a clear tendency towards "face-judger". When choosing food and beverage products, they pay more attention to the packaging appearance of the products than the rest of the population. In the past year, Generation Z has been more inclined to purchase products with high appearance and strong design sense in food and beverage products.
The overall packaging theme color of "Juice Pinched gummies" is designed to fit the taste of fruits, giving a youthful feel. In addition, the design of self standing bags, built-in boxes, built-in zippers, and small box specifications is enough to capture the "fragrance" of consumers in the terminal display shelves. The aluminum foil material used in the packaging also fills the overall texture of the product.
Product Images
Please briefly describe how your product communicates with consumers
Content co creation has brought young people closer. Naiying.Wang , a KOL of Tiktok and a student of《The Voice of China》 , was invited to participate in the product TVC. Tiktok and Little Red Book talent matrix produced grass planting content to create public praise, and closely linked the brand with young people's emotions with "brainwashing" elements and multiple scenes.
Online and offline dual channels, front middle back full link, online and omni channel media matrix speak together, with 16+mainstream apps and industry vertical media helping to spread the voice; Offline, Xiaomi's intelligent TV 3D creative screen opening, trendy elevator media enclosed space viral dissemination, immersive experience on 63 cinema screens There are also DP check-in points for cinemas in key cities, achieving full chain access from pre viewing to in viewing to post viewing, continuously enhancing product memory.
Product Images
Ingredients List Photograph
Launch Date
2023-6
Target Consumer
It is mainly aimed at female consumers aged 18-35, with the refined mother crowd as the core, and also covers part of the Generation Z crowd.
Weight/Volume per Pack
65g
Price per Item
8
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
within Chinese territory
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
In the first month of listing, omnichannel sales exceeded 10 million+; The turnover contribution value of Tiktok Gummies category is No.1, and the popularity of Tiktok Fruit Juice Gummies ranks No. 11, with the highest growth rate of the generation Z population; The number of added purchases on Tmall increased by 133%, the number of orders increased by 166%, and the contribution value of in store traffic ranked first.