Company Website

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Company Introduction

Since its establishment in 2017, ACGBOX has been committed to becoming one of the leading toy and snack operators in China. As a strategic partner of the Bandai toy series in the Chinese market, ACGBOX brings together a professional team from various segments of the value chain. With IP toy business at its core, the company integrates product development, supply chain management, channel development, and promotional activities to create more professional, exquisite, and enjoyable toy products.
Simultaneously, ACGBOX also focuses on building its own brand—KaKaFan. This brand combines anime IP with snack products, incorporating fun elements such as trading cards and blind boxes. KaKaFan is dedicated to creating snack products that appeal to the tastes of the new generation of young people.

Product concept, highlights and added value

KaKaFan Ka Bi Cui Crispy Sweet Donuts takes inspiration from the popular mobile game, Eggy Party, featuring the main character Eggy. It introduces a unique combination of food and toy play. Each donut is meticulously seasoned, delivering a delightful, sweet, and crispy sensation with every bite, creating a luscious experience for your taste buds. Individually packaged, these snacks are designed for convenient enjoyment anytime, anywhere – whether during work breaks or social gatherings. For an even more delicious experience, pair KaBi Crispy Sweet Donuts with milk. The rich and creamy texture of milk combined with the sweet strawberry flavor creates a memorable and doubly delightful taste.
In terms of packaging design, KaKaFan Ka Bi Cui Crispy Sweet Donuts pays attention to the combination of detail and creativity. The unique hexagonal box design is not only aesthetically pleasing but also convenient for shelf display. The bright yellow color not only highlights the Eggy IP attributes but also firmly captures the attention of customers in stores.
To ensure the taste of the product and the quality of the bonus refrigerator magnets, KaKaFan Ka Bi Cui Crispy Sweet Donuts uses high-quality food-grade materials for packaging. This material is safe and reliable, effectively preserving the taste and nutritional value of the food. Additionally, we include 8 cute refrigerator magnets with different designs as a bonus, allowing you to enjoy the mischievous cuteness of Eggy while indulging in delicious treats. These magnets not only add a playful element to the product but also provide a sense of companionship in your daily life.

Product Images

Please briefly describe how your product communicates with consumers

From the perspective of product, the unique combination of Ka Bi Cui's food and refrigerator magnets introduces an element of anticipation for unexpected surprises with every purchase. This innovative pairing not only adds fun and charm to the food but also opens up more possibilities for consumer interaction with their favorite IP characters. It provides customers with a novel consumption experience, allowing them to feel a sense of excitement and discovery with each purchase. KaKaFan Ka Bi Cui is an officially licensed product from the NetEase Eggy Party mobile game, offering a personalized experience for gaming enthusiasts. The adorable refrigerator magnets included in each box allow consumers to integrate their favorite IP characters into their daily lives based on their preferences and needs, creating a continuous and delightful presence of these characters. By seamlessly blending the product into daily life and combining the elements of deliciousness and fun, this unique 'customized' experience for consumers enhances their attachment to the product, boosts word-of-mouth, and increases brand awareness.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

Young people under the age of 20 who have interest in both gaming and snacks.

Weight/Volume per Pack

20g

Price per Item

9.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

none