Company Website

https://www.yili.com/

Product concept, highlights and added value

In the context of increasing public health awareness and the pursuit of dietary wellness, sugar-free tea beverages are showing a rapid growth trend. However, ready-to-drink tea packages on the market undergo oxidation and discoloration during shelf storage, resulting in the gradual loss of tea aroma and taste. Preserving the freshness and authentic flavor of tea has become a significant challenge for the industry. inikin brew-on-demand tea, as an innovative product from the Yili Group, has emerged in response to this demand. With the concept of "good water paired with good tea, and good tea brewed on demand," combined with the natural mineral water resources of Alshan, we have pioneered the separation lock-fresh technology, creating a brand new consumer experience of brew-on-demand tea.

The unique lock-fresh cap design of "inikin brew-on-demand tea" ingeniously achieves the separation of tea and water. Upon opening the cap, the tea powder dissolves within 3 seconds, with no additives needed. Each bottle guarantees a freshly brewed taste, preserving the original flavor and aroma of the tea as much as possible, providing a true enjoyment of the tea's essence. We are committed to delivering the ultimate experience of brewing and drinking tea, paying attention to every detail from tea cultivation and water selection to freeze-drying technology, showcasing our rigor and dedication.

In terms of packaging design, we have found an ingenious solution by utilizing the refractive properties of water to project the design pattern onto the bottle, presenting a unique visual appeal. The process of tea dissolution also provides consumers with an interactive experience, perfectly combining form and function.

We believe that inikin brew-on-demand tea will bring disruptive innovation to the sugar-free tea beverage market, leading the new wave of healthy dietary trends with its pure, natural, and consumer-centric product concept.

Product Images

Please briefly describe how your product communicates with consumers

Yili Group has always centered its focus on consumers, aiming to meet their needs and individual preferences. During the product development and design phase, we deeply explored consumers' demands for health and their pursuit of purity. Starting from this perspective, we selected the Alshan natural mineral water and locally sourced premium tea, which are most beneficial to consumers. We innovatively designed a patented cap that separates the tea and water, with the goal of providing consumers with the healthiest and most authentically brewed tea drinking experience.

Brew-on-demand tea stores freeze-dried tea powder in a compartment sealed with the tea-water separation lock-fresh cap, ensuring maximum reduction in flavor deterioration during transportation and display by protecting it from light and oxygen. It requires no additives, with the ingredient list consisting solely of tea and mineral water. Consumers can brew and enjoy the tea instantly, preserving the authentic taste of brew-on-demand tea.

For packaging design, we opted for a lightweight and transparent bottle, complemented by the refracted pattern design. This not only allows consumers to perceive the uniqueness of the product but also enables them to experience the interactive sensation of twisting and shaking, providing the joy of personally brewing tea. Additionally, they can witness the gradual change in the color of the tea, experiencing the visual satisfaction of freshly brewed tea. Moreover, the distinctive transparent packaging makes our unique and healthy product easily noticeable among numerous items.

Embracing the "consumer-centered" philosophy, we continually strive to improve the quality of our products, creating a new brand experience through innovative design and excellent taste. We hope that while enjoying the health benefits, consumers can also savor the beauty and tranquility of life.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

The emerging white-collar workers and Generation Z in first and second tier cities pursue a ceremonial life experience, hoping to have a product that brings joy and boosts spirit in the afternoon leisure scene.

Weight/Volume per Pack

455ml

Price per Item

6元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Brew-on-demand tea brings a high-quality tea drinking experience to consumers, with its attractive appearance, great taste, and interactive engagement, satisfying consumers' senses. After its launch, it quickly gained popularity on social media, with over 1000 user-generated articles spontaneously shared on Xiaohongshu (Little Red Book) within three months, reaching millions of impressions.

In terms of sales channels, it has achieved outstanding performance with high turnover rates and top PSD (Point of Sale Display) sales volume rankings.