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Product concept, highlights and added value
As national health awareness continues to grow, people's demand for health has accelerated its penetration into daily snack scenes. More and more consumers are opting for healthier eating options by baking pastries that are more convenient, reducing sugar intake, and considering healthier products. Survey data also shows that 82% of consumers around the world said they improve their health through dietary adjustments, and 61% said they would spend more on dietary adjustments in the future.
In order to meet the increasingly healthy dietary needs of consumers, we perfectly combine nutritional deliciousness with health science to provide consumers with nutritious cake choices. We firmly believe that cakes can not only be a dessert treat but also a healthy part of the body.
In terms of taste, we innovate to make our products more diversified to meet the taste needs of different consumers. We specially selected "milk from buffaloes that eat sugar cane" as the raw material to allow consumers the unique flavor of buffalo milk cake. . In terms of the attributes of health and nutrition, we have achieved 0 sugar and 0 sucrose, so consumers do not have to worry about consuming too much sugar when consuming "sweets". At the same time, we have achieved high calcium, which is targeted at family users with mothers. The eating scenes of the elderly and children are more suitable for their needs. In terms of reducing raw materials, we use self-developed simple raw material combinations to make cakes that are not only delicious but also meet consumers' needs for simple formulas as much as possible.
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Please briefly describe how your product communicates with consumers
With the improvement of people's living standards and increased awareness, "clean labels" have become a highly respected new trend in the food industry and both the public and businesses are embracing it. People's demand for natural, simple, healthy, and transparent food has reached a new level, and they desire the authenticity of food ingredients. Starting with "simpler ingredients, giving you better products", we conduct research, development, and design of products and packaging, focusing on the main product selling points such as simplicity, less added ingredients, zero sugar, high calcium, and zero trans fatty acids.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
Women aged 5-35, children, mothers, housewives, fitness experts
Weight/Volume per Pack
350g
Price per Item
28.8元/箱
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS