Company Website

https://www.jomilk.com

Company Introduction

Established in 2016, Changsha Jomilk Dairy Co., Ltd. boasts over 2,000 acres of organic pastures located at 34 degrees north latitude. Jomilk Dairy collaborates with Northwest A&F University and Shaanxi University of Science & Technology on "industry-academia-research" cooperation. It also engages in joint R&D with international companies such as Tetra Pak, Danisco, Chr. Hansen, and Eriesi. Recognized as a National High-Tech Enterprise, Jomilk Dairy places emphasis on brand building with its "Jomilk" brand being recognized as a well-known trademark in Hunan Province.

Product concept, highlights and added value

1) **The First Goat Yogurt Product on the Market**:
Goat yogurt has ancient origins, but due to the poor stability of goat milk protein and its susceptibility to spoilage, conventional sterilization methods can easily damage its properties. Therefore, higher standards are required for equipment and technology in the production process. Jomilk has collaborated deeply with Tetra Pak to successfully overcome the challenges of transportation and storage of goat yogurt, making it the first goat yogurt product on the market.

2) **Precious Nutrition**:
A dairy goat's daily milk yield is only one-tenth of that of a cow, and they feed on fresh grass, tender leaves, berries, etc. They enjoy climbing mountains and drinking clean spring water, demanding higher standards for breeding environment and labor. Goat milk naturally contains over 300 nutrients such as HMO-like components and immunoglobulins, offering superior nutritional value. It is naturally A2 protein, more compatible with the human body and less likely to cause allergies. The fat globules and protein molecules in goat milk are smaller than those in cow milk, making it easier for the human body to digest and absorb.

3) **Unique Flavor**:
Jomilk employs a unique physical de-gameying technology that removes most of the gamey flavor while retaining the nutritional value of the goat milk, leaving only its natural rich and creamy fragrance. Jomilk Goat Yogurt has won the five-star Superior Taste Award from the world's top culinary awards.

Product Images

Please briefly describe how your product communicates with consumers

Benefiting from consumer recognition, in recent years, goat milk has become increasingly favored by consumers of all ages, with the market size continuously growing. It has rightfully developed into the "king of niche markets" within the dairy sector. As a dairy product, Jomilk currently spans a broad range of consumer ages, yet they share a common emphasis on product hygiene and nutritional value. Health-oriented, nutritious, and premium dairy products are essential to meet their needs.

In terms of product content, Jomilk adheres to a zero-additive policy with pure goat milk to fulfill consumers' pursuit of natural nutrition. In terms of appearance, Jomilk insists on communicating with consumers of all ages, focusing primarily on addressing consumer trust issues. The overall design is dominated by blue and white tones, simplifying complexity. The label prominently features "Pure Goat Milk" to highlight the product's purity, while also incorporating Jomilk's original goat IP image to enhance brand perception among consumers, aiming to convey the brand's health philosophy more directly.

As the leading global brand in liquid goat milk, Jomilk consistently places consumers at the center of its efforts. While driving brand growth, it vigorously promotes goat milk category education through various social marketing campaigns, celebrity endorsements, nutritionist endorsements, and KOL (Key Opinion Leader) dissemination. This dual approach to brand and category promotion not only advertises the brand and products but also helps break through the boundaries of the goat milk category, enabling more Chinese families to become familiar with and fond of goat milk. In the future, Jomilk will continue to create more consumer engagement activities, strengthen communication and interaction with consumers, listen to their voices, and provide better products and services.

Product Images

Ingredients List Photograph

Launch Date

2017-12

Target Consumer

Focusing on family nutrition for users of all ages.

Weight/Volume per Pack

200mL

Price per Item

12.8元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 礼品渠道、特通渠道、电视购物等

Market Performance

The market's first goat yogurt product, with an annual sales volume of over 1,580,000 packs and an annual turnover of 12.6 million yuan, has a repurchase rate exceeding 30%.