Company Website
www.daduofu.com
Company Introduction
Founded in 1922, the "Dufu" brand has a history of 101 years, with 4 overseas subsidiaries, and its products sell well in 78 countries and regions around the world; Founded in February 2012 and located in Qingdao City, Shandong Province, the company is a research and development, production and sales of compound seasoning sauce, compound seasoning vinegar and other compound seasoning seasoning enterprises, while promoting healthy and fashionable hobby roast and takoyaki food culture. The company covers an area of 20,000 square meters, with an annual production capacity of more than 20,000 tons, with a professional R & D team, patented technology with zero added preservatives, perfect service system, choose Otafuku, win-win cooperation.
Product concept, highlights and added value
Product concept: make takoyaki at home
Highlights: The first set product in China to realize homemade takoyaki
Product Features:
Takoyaki sauce: 59 years of history, 6 kinds of fruits and vegetables + more than 20 kinds of natural spices, no preservatives, no sweeteners, no synthetic flavors
Takoyaki ready-mixed powder: wheat flour, yam, konjac, kelp, etc. are the main raw materials compounded, rich in taste, nutritious and healthy
Added value: from the tools to the raw materials are complete, the packaging is exquisite, the operation is simple, the taste is authentic, the taste is safe, the food is smooth, and the food is assured
A box of 3 packs: takoyaki premix, takoyaki sauce, wood fish flower.
Buy 3 boxes and give away cast iron pots
Product Images
Please briefly describe how your product communicates with consumers
Product background: Octopus balls are a snack that everyone likes to eat, charred and glutinous, delicious and fragrant, especially sought after by young people.
Consumer pain points: can only buy, can not do, the health status is unknown, dare not rest assured to eat.
The starting point of the design product: to present healthy and delicious octopus balls, make them at home, which can not only satisfy your taste buds, but also have the pleasure of cooking.
Product packaging: boxed, including 1 bag of takoyaki ready-mixed powder, 1 bag of takoyaki sauce, 1 bag of wooden fish flower, a box of 3 packs, can make 30 pieces.
Marketing activities: buy 3 boxes and get a cast iron pot and a pick-and-needle; The Douyin flagship store has video tutorials, and Douyin live broadcast has professional explanations, allowing consumers to realize the freedom of takoyaki.
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
Cooking enthusiasts aged 20-40
Weight/Volume per Pack
151g/盒
Price per Item
24.6元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
The highest monthly sales are 15,000 boxes
Cumulative sales of 53,000 boxes
Sales exceeded 1 million yuan