Company Website

https://www.cjchina.net

Company Introduction

bibigo is the gourmet brand passionately created by CJ Group, dedicated to bringing joy and culinary delights to the world.
Established in South Korea in 2010, bibigo has opened chain stores in China, the United States, and Singapore. In 2015, bibigo officially entered the Chinese market with its Dumpling series. Over the past 8 years, bibigo has been developing quality products based on local culture to meet the demands of consumers, introducing convenient meals and snacks that can be enjoyed anytime of the day, thus enabling people to " Live Delicious" in busy lives.

Product concept, highlights and added value

The new product Le cook Pasta
bibigo is committed to sharing deliciousness and happiness around the world. With the desire to provide Chinese consumers with high-quality food from worldwide, bibigo has launched Le cook. This strategic brand offers Chinese consumers food from all over the world, with spaghetti being its core product, Le cook's brand concept is pioneered and trademarked by bibigo.

Authentic Italian flavours
Le cook's pasta rivals freshmade ones in terms of production technique.bibigo Le cook pasta offers Chinese consumers the opportunity to experience authentic Italian cuisine at home, by using rich mascarpone and cheddar cheeses, selected original bacon to create a rich and mellow sauce of black truffle flavours.

Lock in the moisture
Le cook pasta is inspired by local Italian handmade pasta. Through our research and development, we have created pasta with a water content of more than 20%, which is not only soft and retains the texture of fresh pasta, but also takes only 4 minutes to cook.What's more, Le cook can also be stored at room temperature, saving fridge space for consumers.

Easy to cook
The process of cooking pasta can be completed in 4 minutes. Plus just 30 seconds of stir-frying, delicious authentic Italian flavours can be savoured, which offers a relaxing cooking option for the busy modern life.

"Live delicious"
bibigo aims to bring "happiness", "trustworthiness" and "deliciousness" to Chinese consumers through this new brand”Le cook” and ultimately build up healthy eating habits and lifestyles.

Product Images

Please briefly describe how your product communicates with consumers

bibigo, a food brand under the CJ Group, embodies the concept of "Live Delicious." Committed to spreading joy and culinary delights worldwide, bibigo strives to create an array of exquisite flavors for life. Its sub-brand, "Le cook," encapsulates the essence of "happiness", "trustworthiness" and "deliciousness". Le cook is dedicated to fostering healthy eating habits and lifestyles among Chinese consumers, enabling them to savor happiness anytime, anywhere. Moreover, bibigo Le cook offers consumers the opportunity to embark on a culinary journey, sampling diverse cuisines from around the globe.

Recognizing the rising trend of healthy consumption, bibigo acknowledges the growing demand among Chinese consumers for nutritious food choices. The concept of "lazy health" has emerged as a predominant trend, emphasizing simple meals without compromising nutritional value.

In response to this evolving trend, Le cook has positioned pasta as its flagship product. Inspired by Italy's traditional handmade pasta, Le cook utilizes "semi-dried pasta" crafted through meticulous research and development. With a water content exceeding 20%, this pasta retains the freshness of its counterparts while exhibiting enhanced durability during storage.

The enticing Black Truffle Cheese Bacon Pasta features a delectable blend of original bacon and black truffle sauce, complemented by rich cheese, offering an authentic Italian flavor experience. Le cook pasta boasts unparalleled ease and convenience in preparation, requiring just 4 minutes to cook and 30 seconds to stir-fry. This ensures consumers a delightful and hassle-free cooking experience, allowing them to relish the delectable flavors. Catering perfectly to the "lazy health" trend, Le cook pasta emerges as the ideal choice for discerning consumers seeking both pleasure and flavor amidst their busy lives.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Consumers who have a certain level of consumption and pursue high quality ,including young mothers ,white-collars workders and middle-class who pursue sense of ritual.

Weight/Volume per Pack

1000g

Price per Item

50.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

其他销售渠道 开市客专供

Market Performance

nothing