Yili Xinhuo Youxiang Shandi Formula Milk Powder_Inner Mongolia Yili Industrial Group Limited by Share Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Yili Xinhuo Youxiang Shandi Formula Milk Powder

Dairy | Other Dairy Products (Milk Powder， Cheese， etc.)

Inner Mongolia Yili Industrial Group Limited by Share Ltd

Company Website

https://www.yili.com/

Company Introduction

Yili Group ranks among the top five dairy companies in the world and has been ranked first in the Asian dairy industry for nine consecutive years, and is the largest dairy enterprise with the most complete product categories in China, as well as an international enterprise with industrial layout in Asia, Europe, America and Oceania. With its best product quality, leading comprehensive service capabilities and comprehensive sustainable development capabilities, Yili has always been trusted and recognized by the world's top events, events, governments at all levels and all walks of life.

Product concept, highlights and added value

1. Category Innovation: Leading the Sleep Aid Category into the 4.0 Era
At present, sleep solutions can be divided into the 1.0 era of sleeping pills, the 2.0 era of melatonin hormones, and the 3.0 GABA single amino acid era. These solutions are highly dependent, have significant side effects, and interfere with the body's neurohormones. Yili Group has spent 5 years, dedicating nearly 100 scientists and nearly 10 million yuan to create Xinhuo Youxiang Shandi Milk Powder, leading the sleep aid category into an innovative 4.0 era. The products are based on natural ingredients such as milk, and contain natural and safe L-Theanine and Walnut peptide. Paired with Chinese herbal extracts such as sour jujube kernel powder and Poria cocos powder, they provide the people with more natural, effective, and comprehensive sleep aid solutions!

2. Design concept innovation: integrating ancient and modern wisdom with the essence of the East and the West
The inspiration for adding "sour jujube kernel powder+Poria cocos powder" to the product comes from Zhang Zhongjing's "Synopsis of the Golden Chamber" sour jujube kernel soup in the Han Dynasty, which uses sour jujube kernel as the primal medicine and Poria cocos as the assistant medicine; The product adds a combination of "Walnut peptide+L-Theanine", which is a formula combination selected by Yili from more than 100 functional raw materials and further selected from 8 core formulas; Milk sources naturally contain tryptophan and vitamin B6, which naturally soothe and aid sleep.

3. Product efficacy innovation: implementing 4-fold efficacy experiment verification
We have conducted a systematic scientific evaluation of model organisms, mice and other animals, human food testing, and human brain and nerve technology. With high-quality product efficacy, we have been awarded the "Sleep Improvement Product Efficacy Certificate" by an authoritative and credible professional evaluation platform.

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Please briefly describe how your product communicates with consumers

1.According to data from the World Health Organization (WHO), up to 38% of Chinese residents have various sleep problems. Long term sleep deprivation and poor sleep quality will have serious adverse effects on physical and mental health. Based on the growing demand for sleep assistance, Yili Xinhuo, as a leading brand of adult nutrition products, has collaborated with nearly a hundred medical, nutrition, and neuroscience experts for five years of in-depth research to jointly create Yili Xinhuo Youxiang dietary formula milk powder. It not only combines Chinese and Western nutrition, but also undergoes multi-dimensional human body testing and scientific verification, providing consumers with a new choice of higher quality healthy nutrition.
2.In order to provide a better sleep aid experience for consumers, Yili Xinhuo has invested tremendous energy and collaborated with hundreds of authoritative domestic experts to conduct interdisciplinary research from the perspectives of nutrition, medicine, neuroscience, and other disciplines. After 5 years, Yili Xinhuo Youxiang Formula Milk Powder has finally been created as a high-quality sleep aid product. After conducting in-depth research on a large amount of nutrients and sleep aid ingredients, drawing on the essence of the ancient famous formula "Synopsis of the Golden Chamber", integrating traditional Chinese health preserving ingredients such as sour jujube kernels and Poria cocos, and combining modern technology with natural plant extracts of powerful ingredients such as L-Theanine and Walnut peptide, the combination of Chinese and Western nutrition wisdom is infused into a can of Yili Xinhuo.
3.To meet the needs of more sleep consumers, Yili Xinhuo will soon launch a recruitment campaign for "Youxiang Good Sleep Experience Officer", inviting consumers to personally experience the product, cultivate good sleep through a 7-day check-in activity, and provide consumers with sleep health knowledge to help consumers comprehensively improve their health level.

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