Company Website

http://www.indiepure.cn/index.html

Company Introduction

Indie Pure is the first beauty brand in China that combines cosmetics and food research.
By jointly researching and creating with the bloomage biotech Biotechnology Research Institute, Indie Pure has created the first cosmetics and food combination, providing comprehensive young product solutions for multi-scene skin care needs through the combination of skin care products and oral beauty. We use innovative products to meet the advanced needs of today's consumers who pursue healthy beauty, establishing a safe, scientific, and balanced internal and external closed-loop skin care method.
"Indie Spirit & Pure Skin" is the brand concept of Indie Pure. We hope to achieve internal self-consistency and self-confidence in expressing our true self through a healthier lifestyle.

Product concept, highlights and added value

Focus on the sugar oxidation reaction caused by dietary habits and environmental factors, Indie Pure has launched an extract of white kidney beans and dietary fiber chewable tablets to help your body lose weight and skin become more uniform.
【1】Scientific compounding of effective ingredients, triple-link blockage, balanced beauty;
① Block starch: 100mg of Phase 2 white kidney beans imported from the United States is added to each tablet to block starch from forming sugar.
② Block sugar: The first in China to use Australian sugar cane polyphenols, 100mg per tablet, with 7 patents worldwide, widely blocking sugar sources.
③ Block oil: Spanish-imported button mushroom extracts and resistant dextrin block dietary fats.
④ Antioxidant: A combination of sakura and mangosteen extracts, inhibiting the formation of AGEs, repairing sugar-aged muscles, and smoothing the skin.
⑤ Beautifying skin: Oral hyaluronic acid from bloomage biotech Biotechnology, 3D dimensional moisturizing, skin bright and elastic.
【2】Portable packaging, easy to enjoy on the go: Based on a scientific understanding of the logic of internal regulation, Leluo leverages its R&D advantage in functional foods to select a "candy" form that is easy to carry. With a small size but great efficiency, it satisfies consumers' multi-scenario needs for "easy to enjoy on the go".
【3】New flavor, broader audience: The taste of white peach and oolong tea is rich and mellow, and the fruit aroma is refreshing. It's 0 sucrose and 0 added hormones, so it's more reliable.
【4】Unique design, easy to open: Unlike ordinary food packaging, Leluo has a unique design with a tear-off strip in the middle. You don't need to force it, just fold it down to open. After opening, it can stand on the table and turn into a small storage box.
【5】With cosmetics, internal and external care works better together for skin care effects.

Product Images

Please briefly describe how your product communicates with consumers

Indie Pure knows the value of oral beauty in skin care and the high threshold of consumer acceptance. Therefore, we have long adhered to communicating with consumers in a "scientifically evidence-based" way and persevering in popular science anti-sugar knowledge with the aim of giving consumers confidence with real and visible efficacy results.
【1】Focus on industry-university-research cooperation and establish the first anti-sugar health laboratory in China
After co-creating and co-researching with the bloomage biotech Biotechnology Research Institute, Indie Pure has established a professional anti-sugar health laboratory with the School of Food Science and Technology of Jiangnan University to focus on research and development innovation to promote National Health.
【2】Authoritative media focus on attention and comprehensive health science popularization
Jointly carry out the "Scientific Reduction of Sugar, Eating Nutritiously, Eating Healthily" anti-sugar health special science popularization campaign with CCTV-4, and multiple experts reach a consensus on the anti-sugar concept to help consumers understand the dangers of sugar reaction.
【3】Collaborate with artist Ma Ying ge to launch a Mid-Autumn Festival product gift box, using art to interpret the self-consistency of humans and nature, body and mind.
【4】Collaborate with lifestyle brand Huadianjian to customize Chinese Valentine Festival flower-themed gifts, using self-consistent romance to interpret "pleasing oneself".
【5】Participate in offline market activities organized by sustainable lifestyle brand "Chai Muruo" to collide directly with young people and explore new healthy lifestyles, eating happily and shining.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

People in the 18-30 age group with Oral beauty&Inhibition of grease needs

Weight/Volume per Pack

32g（2gX16）｜独立装

Price per Item

元/盒（16片装）

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce

Market Performance

With the increasing recognition of Indie Pure's "cosmetics and food research" products, Indie Pure's white kidney bean dietary fiber chewable tablets have sold more than 100 million tablets in a year. In 2023 Q1, Indie Pure achieved a dual increase in volume and efficiency, with a 110% year-on-year increase in GMV for the first quarter.