Company Website
http://www.huacheng-biotech.com/
Product concept, highlights and added value
The formula of this product is characterized by no artificial sweetener, and the natural sweetener Monk fruit powder, stevia and erythritol are used as the sweet formula instead. It is the first natural and healthy monk fruit cola in China, which truly achieves zero sugar, zero fat and zero calorie without adding artificial sweeteners and preservatives. At the same time, this sweetness scheme has strong adaptability in the application of carbonated beverages and can be used in different types of carbonated beverages.
Product Images
Please briefly describe how your product communicates with consumers
LOHANGAR’S Monk Fruit Cola is positioned as a kind of natural sweet and sugar free cola that is easy to drink and has no burden. In particular, the natural sweetness matrix of monk fruit extract+erythritol+steviol glycoside is added. The product is authentic in sweetness, close to the taste of sugary cola, without false sweetness, and full of gas. It is more refreshing. More importantly, it is a cola with zero sugar, zero calorie and zero fat, suitable for the whole family to drink freely, even for special groups such as diabetics ,and the product is more comfortable and free of burden.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
A group of young people aged 20-35 who value their body shape, have higher dietary requirements, have a certain understanding of nutrition/fitness knowledge, enjoy life, and pursue exquisite quality of life.
Weight/Volume per Pack
500ml;280ml
Price per Item
280ML 瓶装：2.5元/瓶 500ML瓶装：4元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China region
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
At present, the product that has adopted this formula is monk fruit cola. The first batch of products jointly with the village supermarket has improved the added value of the product and will be officially put into production in July 2023. Adopting a model of simultaneous online and offline sales, the online channels mainly include Tmall, Taobao, JD.com, Douyin, and other channels, while the offline channels mainly include on-site sales of village supermarket competitions. The direct sales performance of the product itself is that it has sold over 1.5 million bottles, contributing to the growth of the company's terminal product revenue.