Company Website
无
Company Introduction
Zhi Luoluo adheres to the original intention of "always stay fresh," committed to becoming a nationally recognized fresh bakery brand that is not only delicious and high-quality but also visually appealing. It now offers nationwide shipping from its nine warehouses, providing fresh, delicious, high-quality, and convenient baking products for modern users. Currently, their "Meat Floss Little Shell" has sold over 50 million pieces, and their canned cakes have sold over 5 million boxes, making them a fresh baking sensation in terms of sales volume.
Product concept, highlights and added value
They have innovatively combined the classic Hong Kong-style dessert "Mango Pomelo Sago" with cakes. Utilizing 100% animal cream and 100% fresh fruits instead of jams, they maintain a delightful taste and fresh base. The products contain 0 sucrose, addressing the pain point of users who want to enjoy desserts without excessive sweetness. With 0 trans fats and 0 preservatives, they use German liquid nitrogen technology to lock in freshness, ensuring that the fresh fruit remains crisp and refreshing even after cold-chain transportation. A layer of pomelo-flavored animal cream, a layer of cake base, and a layer of mousse, adorned with fresh mango, pomelo, and white chocolate flowers on top, create a multi-layered cake with rich depth and a strong mango pomelo flavor. The taste is rich without being cloying, offering both visual and gustatory delight.
They've brought the luxurious feel typically found in offline stores to their online platform. Their self-developed production line ensures both taste and scalability, allowing users to enjoy fresh and exquisite cakes without leaving their homes. With national shipping from 8 warehouses, their mature cold-chain warehousing and logistics system safeguard the product's journey, delivering a top-notch user experience from production to enjoyment.
Product Images
Please briefly describe how your product communicates with consumers
In creating products, their original intention remains steadfast: to craft healthy desserts that are fresh, visually appealing, high-quality, and additive-free. The fusion of the beloved "Mango Pomelo Sago" with cakes is an exciting prospect for dessert enthusiasts. The vibrant and lively yellow packaging evokes a sense of joy. The large mango and pomelo on the packaging provide a fresh impression, reducing consumer guesswork. Through a combination of font sizes and bilingual layout, the design showcases the brand's vitality. The prominent words "Little Can Cake" emphasize the category's expertise, accurately targeting cake enthusiasts. The reminder "Just right for one person in one can" demonstrates their grasp of single-serving needs, preventing users from feeling overwhelmed with excess. Canned packaging is easy to store, preventing cakes from deformation, facilitating portability, and enabling easy opening—allowing users to indulge anytime, anywhere. This packaging is suitable for both individuals and refined afternoon tea for multiple individuals, embodying a delightful lifestyle. With cold-chain transportation, users receive fresh cakes, from the appearance to the joy of unboxing, and finally the astonishing taste—culinary delight heals the mood, transmitting happiness through freshness.
Product Images
Ingredients List Photograph
Launch Date
2023-5
Target Consumer
Women over 18 who like desserts
Weight/Volume per Pack
110g
Price per Item
69.9./5盒
Storage requirements
冷冻（-18℃）
Marketing Area
Mainland China except Xinjiang, Ningxia, Gansu, Xizang, Qinghai, Hainan
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 芝洛洛门店
Market Performance
The Little Can Cake series has sold 5 million cans since it hit the shelves in October 2022, continuously dominating the top3 sales charts on all major sales platforms (the latest charts will be uploaded to the attachment). The Little Cake flavor has sold 1 million cans since it hit the shelves in May 2023, and continues to grow.