AIRMETER + FRESH AND SPICY CRAYFISH FLAVORED PASTA_Hangzhou AIRMETER Network Technology CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

AIRMETER + FRESH AND SPICY CRAYFISH FLAVORED PASTA

Food | Instant Food

Hangzhou AIRMETER Network Technology CO.,LTD

Company Website

www.airmeter.cn/

Company Introduction

AIRMETER, founded in 2019, is the pioneer of instant pasta in China. Adhering to the original intention of “Making Restaurant-grade Pasta Easily at Home”, AIRMETER pioneered “Colored Box for One” that contains all the ingredients needed for cooking pasta, introduced the star-level pasta into thousands of families in China and provided an upgraded experience of “Casual Cooking The Delicious”, and being loved by a lot of consumers.

Product concept, highlights and added value

1. Ingredients and Flavor:
The Italian noodles are made from imported straight noodles with 0 additives, and are carefully selected from imported Duran wheat. The taste is fragrant, the color is golden, and the texture is lively.

Selecting high-quality water source farmed crayfish for sauce selection, the flavor is authentic and delicious. It is brewed through multiple processes, and the spicy crayfish flavor is spicy and delicious, completely satisfying. There is also a soulful small ingredient package - a small onion ingredient package that adds color and fragrance, and a crispy peppercorned ingredient package that adds spiciness and flavor.

2. 1 box of 7 bags:
One box comes with one meal for cooking

3. Cooking method:
Cook, stir fry, and place in a light cooking method, with 0 difficulty to get started, and obtain a delicate meal in 10 minutes.

4. Marketing strategy:
This time, the new flavor of the youth version was launched. With the theme of "Taikula", Air Carving created a magical video of # Air Carving Youth Four Spices #, and took this material as the marketing core to form a communication matrix in the online and offline communication channels dominated by the Tiktok platform, so as to create a unified product vision and consumer cognition for Air Carving Youth Spicy Spaghetti.

Product Images

Please briefly describe how your product communicates with consumers

The richness and variety of spicy flavors make every sip a novel experience that always satisfies young people's desire for adventure. The combination of spicy, fresh, fragrant, sour, and spicy flavors, combined with other unique flavors, can give people a lively and comfortable feeling. The "Spicy Journey" inspired by regional characteristics and traced back to its roots in the Kongke Taste Laboratory not only ignites taste buds, but also represents the exploration of more possibilities for star rated pasta, which ranks first in the retail sales of kongke pasta in China.

The newly launched fresh and spicy crayfish flavored spaghetti and Thai Dongyingong flavored spicy spaghetti from Kongke Spaghetti, starting from the global classic spicy impressions of "spicy" and "sour and spicy", collide with the eternal C-spot of the night snack industry - crayfish, and Thai national cuisine - Dongyingong. After raw material selection, taste exploration, spicy testing, and many other attempts and research and development, Integrating regional iconic spicy flavors with pasta for innovation, bringing consumers a spicy feast on the tongue.

Product Images