Company Website

http://www.gljy.vip/

Company Introduction

Sichuan Guangliang Liquor Industry Co., Ltd. is located in Chengdu City, and situated in the golden liquor brewing belt at 30°N. The unpacked bottle liquor brand “Guangliang” built by the Company, was officially listed in March, 2019.
Guangliang Liquor is positioned as national self-use liquor. The Guangliang data bottle series (including Guangliang 19, Guangliang 29, Guangliang 39 and Guangliang 59) now have covered more than 600 county-level markets in 30+ provinces across the country. It has sold over 200 million bottles and obtained the financing amount of RMB several hundred million Yuan in five year since its listing. In addition, it has won multiple awards such as “German Red Dot Design Award”, “Brussels Spirits Competition Award”, “Chinese Liquor Industry Qingyun Award” and “Gold Award of US Muse International Creative Awards”, etc.

Product concept, highlights and added value

As a national self-use liquor brand, Guangliang Liquor has released the mid-autumn gift box “Drunken Moon Plan” before the mid-autumn festival. The Gift Box gets rid of the mid-autumn gift box modes of most liquors, and simulates the container modeling in appearance. Guangliang 59 was designed into a rocket model. The Gift Box continues the modernized and pioneered brand characteristics of Guangliang Liquor in terms of design. With red as the main tone, it brings strong visual impact to the consumers and rapidly attracts the eyesight of consumers upon its release.
“Drunken Moon Plan” is themed by “drinking freely and toasting in the universe”, with an implied meaning that Guangliang Liquor is launched to the moon to toast freely in the whole universe. The activity implements the brand concept of “Drinking Guangliang Liquor with Our Own People” to drink Guangliang Liquor with people in the whole universe, and highlights the brand’s unique creativity and imagination to form an experience of creativity and emotional resonance.
Through communication of “Drunken Moon Plan” project, Guangliang Liquor not only displays its innovation in product design and marketing strategy, but also wins the recognition and love of consumers and further improves the brand reputation and popularity through its unique brand concept and creativity.

Product Images

Please briefly describe how your product communicates with consumers

Product R&D and Design: Mid-autumn Gift Box “Drunken Moon Plan” of Guangliang Liquor Industry uses red container modeling in appearance. The brand designs its featured product Guangliang 59 as a rocket model, with an implied meaning that Guangliang Liquor is launched to the moon in the parallel universe to let the moon and even the whole universe to drink Guangliang Liquor together and feel the relaxed and happy drinking atmosphere together.
Consumer Experience: The consumers can take Guangliang 59 out of the rocket model, and share mooncake with relatives and friends while tasting the good liquor. In addition, they can enjoy the fun of unpacking, assembly and collection. Such diversified experience mode adds the interaction and enjoyment of the products.
Marketing Strategy: With official account of Guangliang Liquor Industry as the battle position, the Gift Box “Drunken Moon Plan” has attracted the attention of many industries and consumers since its release and has obtained active reports of multiple liquor industry media. In addition, it has been favored by many designers on multiple mainstream design websites such as Zhanku, Baolian Net and Puxiang Net. In the meanwhile, the Gift Box has outstanding performance in public image and brand recognition, which makes Guangliang Liquor stand out from many liquor brands and be widely known to more consumers.
Short-term Marketing Performance: The Gift Box has attracted extensive attention by its unique design on the mid-autumn festival, with a cumulative exposure of more than 100,000 times on multiple official platform accounts, and a cumulative exposure of more than 10,000 times on the mainstream design platforms, successfully boosting the brand to be widely known. In the future, the Gift Box” Drunken Moon” will continue to bring more increment for its brand and energize the brand values.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

The product mainly targets at the consumers of Guangliang Liquor and young Baijiu lovers, which is a layout attempt of brand rejuvenation marketing. Guangliang Liquor Industry hopes to build differentiated communication, break through the mid-autumn festival marketing and boost the brand to become widely known through imaginative and creative product.

Weight/Volume per Pack

光良59醉月火箭 500ml/瓶，秋耳黑米月饼 150g/个

Price per Item

199元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Online Official E-commerce Platform

Distribution Channels

电商 E-commerce

Market Performance

Not have