Company Website
https://www.amway.com.cn/
Company Introduction
In 1995, Amway (China) was officially established. After 22 years of development, Amway (China) now operates in 31 provinces and regions across the country, and China has become the largest market of Amway in the world. In 2013, Amway (China) annual sales reached 29.3 billion yuan. Amway is mainly engaged in nutrition and health food, beauty cosmetics, personal care products, home care products and other product lines, among which Nutrilite is its nutrition and health products brand, operating categories include various health care products and dietary supplements.
Product concept, highlights and added value
Nutril Probiotics is an innovative probiotic product that accurately meets the needs of standard weight management. 20 billion active probiotics are added in each package, of which 10 billion are added in sufficient quantity. Human clinical trial data show that Bifidobacteria lactis CECT 8145, which has auxiliary effects on fat loss and obesity-related problems, can be proved.
Real human clinical trial data show that taking 1 pack per day for 12 weeks can improve energy metabolism and reduce lipid accumulation, including waist circumference of 1.75cm, BMI index of 0.35, and visceral fat area of 7cm2. At the same time, the strains have three patents in Europe and the United States, won four international innovation awards, and were recognized by authoritative tests in Europe and the United States. The strains are mild and safe.
Nutrilite Probiotics, in addition to adding billion brand attenuating bacteria CECT 8145, also added three imported strains for problems caused by obesity such as inflammation, fatty liver, reduced insulin sensitivity, cardiovascular disease and other problems, and customized scientific combination formula for consumers with weight management needs, to help solve the problem of obesity in multiple aspects and help enjoy thin.
Product Images
Please briefly describe how your product communicates with consumers
According to the Report on Nutrition and Chronic Diseases of Chinese Residents (2020), overweight and obesity have become one of the prominent nutrition problems of the Chinese people. According to China's standards, the proportion of overweight and obesity among adults (≥18 years old) is 34.3% and 16.4%, respectively, and more than half of overweight/obese adults have been, and Chinese consumers are particularly fond of slimming products.
As scientists study probiotics and find that there is a correlation between probiotics and obesity, thin people and fat people are completely different physique, and the biggest difference between the two may be the difference in the intestinal microenvironment. The reason why thin people don't gain weight is because the proportion of certain bacteria in the gut is advantageous. This bacterium always guards the balance of human nutrition metabolism, by reducing the synthesis and decomposition of excess oil, so that the body will not accumulate too much fat. Probiotic products for weight management will become the potential category of future body slimming.
Product Images
Ingredients List Photograph
Launch Date
2022-4
Target Consumer
People with weight management needs
Weight/Volume per Pack
2克/包*30包
Price per Item
369元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
global
Distribution Channels
电商 E-commerce
Market Performance
无