Company Website
https://www.amway.com.cn/
Company Introduction
In 1995, Amway (China) was officially established. After 22 years of development, Amway (China) now operates in 31 provinces and regions across the country, and China has become the largest market of Amway in the world. In 2013, Amway (China) annual sales reached 29.3 billion yuan. Amway is mainly engaged in nutrition and health food, beauty cosmetics, personal care products, home care products and other product lines, among which Nutrilite is its nutrition and health products brand, operating categories include various health care products and dietary supplements.
Product concept, highlights and added value
Nutrilite Health probiotics is specially tailored for 50+ mature age population, the formula selects 3 star strains, especially adding billions of bifidobacterium, some studies show that it helps:
1, bacteria "balance cholesterol and blood sugar levels, help cardiovascular health, good for mental vitality. (Scientific trials have shown that after 6 weeks of continuous consumption of BB-12 and LA-5, LDL cholesterol levels decreased by 9% and glycosylated hemoglobin decreased by 11%, improving metabolic health.)
2, support the body self-protection line, enhance protection. (Scientific tests show that after 6 weeks of continuous consumption of BB-12, the level of "self-protection factor" in the body increases by 62%, effectively stimulating the internal protection force.)
3, regulate the intestinal flora, relieve MMM MMM obstruction, promote intestinal motility. (A scientific trial showed that 209 elderly people with an average age of 84 years had +35% stool days after 7 months of continuous consumption of BB-12, and the number of normal defecation increased by 16% compared with the placebo group. More than 300 human clinical trials in older adults, and six articles specifically for older adults, confirm that BB-12 regulates gut microbiota and alleviates constipation.
Product Images
Please briefly describe how your product communicates with consumers
According to the World Health Organization's "China Development Report 2020: Development and Policies for China's Aging Population", China has entered an aging society, and it is expected that 300 million elderly people will be in 2025, accounting for more than 20%.
It is estimated that the adult probiotics market in China is 4.8 billion yuan, and the elderly probiotics account for about 20 million yuan. Tmall data shows that the adult probiotics share has exceeded half, and the elderly probiotics CAGR is 100%+. Although the sales proportion is small, the growth rate is outstanding, and the development potential is great. Nutrilite probiotics can be found in adults, women and children. The development of probiotics for healthy adults can fill the category gap and meet the health needs of different populations.
Product Images
Ingredients List Photograph
Launch Date
2022-12
Target Consumer
50+ aged people with health needs
Weight/Volume per Pack
2克/包*30包
Price per Item
349元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
global
Distribution Channels
电商 E-commerce
Market Performance
无