Company Website
https://www.amway.com.cn/
Company Introduction
In 1995, Amway (China) was officially established. After 22 years of development, Amway (China) now operates in 31 provinces and regions across the country, and China has become the largest market of Amway in the world. In 2013, Amway (China) annual sales reached 29.3 billion yuan. Amway is mainly engaged in nutrition and health food, beauty cosmetics, personal care products, home care products and other product lines, among which Nutrilite is its nutrition and health products brand, operating categories include various health care products and dietary supplements.
Product concept, highlights and added value
On top of the immune support provided by the world's No.1 Nutrilite Plant Protein Powder, it also gives extra fortification on muscle, joint and bone issue, recover physical mobility, innovatively combining immunity and mobility into one product to guard your health in all aspects.
1. Based on Plant Protein Powder, contains triple plant proteins supplement 9 essential amino acids with PDCASS=1 to strengthen immunity.
2.Pick active soy peptide and pea peptide to give active signal to stimulate muscle maintenance. Small molecule and active peptide are more easily absorbed and helps muscle synthesis.
3. Hyaluronate acid is specially added to lubricate joints and facilitate cartilage formation.
Product Images
Please briefly describe how your product communicates with consumers
Targeting at 40+ healthy people with joint protection needs, protein booster is specially designed as a protein plus mobility support product. Formulated with sodium hyaluronate, it can lubricate joints. And its soy peptides and pea peptides can help muscle synthesis. To help cosumers with joints and mobility problems, as well as those who love sports, we add 3:1 ration of soy peptide and pea peptide, which are more easily to absorbe and have benefit of muscle regaining. Meanwhile, taking into account that the 40+ group are facing the problem of fragile immunity, we keep the same source of APP, which contains triple plant proteins, providing 9 essential amino acids, and can help to enhance immunity.
Product Images
Ingredients List Photograph
Launch Date
2022-6
Target Consumer
40+ healthy aging group with bone and joint protection needs
Weight/Volume per Pack
450g/罐
Price per Item
468元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Gloal
Distribution Channels
电商 E-commerce
Market Performance
无