Company Website
https://www.amway.com.cn/
Company Introduction
In 1995, Amway (China) was officially established. After 22 years of development, Amway (China) now operates in 31 provinces and regions across the country, and China has become the largest market of Amway in the world. In 2013, Amway (China) annual sales reached 29.3 billion yuan. Amway is mainly engaged in nutrition and health food, beauty cosmetics, personal care products, home care products and other product lines, among which Nutrilite is its nutrition and health products brand, operating categories include various health care products and dietary supplements.
Product concept, highlights and added value
XS Lactic Acid Bacteria Drink is specially formulated with the BPL1 strain of Bifidobacterium lactis for weight management needs, which has been researched and patented to help reduce visceral fat accumulation, reduce appetite, improve metabolism, and easily drink a good body. He has won a variety of international awards, such as the 2020 Nutraingredients Weight Management Ingredient Award, the 2023 Nutraingredients Functional Food Innovation Editor Award, and the 2021 US Big Innovation Award Award. At the same time, add a variety of B vitamins, improve energy metabolism, 0 sugar, 0 fat 0 calories clean label, no caffeine added, suitable for a wider range of people, drinking without burden. Refreshing bubbles, a good companion to meals.
Product Images
Please briefly describe how your product communicates with consumers
Like other XS flavored beverages, XS Nutritional Drink Lactobacillus Flavour uses a 250ml aluminium can, which is designed with a refreshing blue color, decorated with fresh bubbles, and a white curved line to symbolize the benefits of the product, which is to help with weight management and help shape a light and good body. As the biggest feature of the product, a small IP is created symbolize the star stain to assist in communication with consumers and help remember and communicate with the selling point of the product. In addition, the taste of lactic acid bacteria is more suitable as a matching base for various creative special drinks to create more drinking scenes.
Product Images
Ingredients List Photograph
Launch Date
2022-5
Target Consumer
Exquisite lady supporting the whole family. XS's audience is mostly concentrated in 26-35 years old, with a higher proportion of women. Refreshing and delicious, healthy and weight-controlled lactic acid bacteria drinks meet the new attitude of the target group's health and bring a healthy and good body.
Weight/Volume per Pack
组合装：250ml*6罐
Price per Item
75元/组
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China Mailand
Distribution Channels
电商 E-commerce
Market Performance
无