Company Website
https://www.amway.com.cn/
Company Introduction
In 1995, Amway (China) was officially established. After 22 years of development, Amway (China) now operates in 31 provinces and regions across the country, and China has become the largest market of Amway in the world. In 2013, Amway (China) annual sales reached 29.3 billion yuan. Amway is mainly engaged in nutrition and health food, beauty cosmetics, personal care products, home care products and other product lines, among which Nutrilite is its nutrition and health products brand, operating categories include various health care products and dietary supplements.
Product concept, highlights and added value
Fat is an important nutrient, which plays an important role in providing energy for the human body, helping the intake of fat-soluble vitamins, and providing essential fatty acids. Since 80% of Chinese families use excessive oil, 44% of the interviewed families use single oil, and the saturated fatty acid intake is high (should be controlled below 10% of total fat intake), according to the recommendations of the Chinese Nutrition Society, we recommend choosing oils with unsaturated fatty acids. The three oils in Omega 3-6-9 daily Nutrient Oil， containing high proportion of omega 3-6-9 unsaturated fatty acids to help consumers use oil correctly. In addition，we provide oil eating instruction. 1. Morning nutrition, eat unsaturated fatty acids in the morning; 2. Rational dosage, the Omega 3-6-9 daily Nutrient Oil comes with a measuring spoon, 2.5ml & 7.5ml to help to control the dosage; 3. Variety, have a balanced intake of omega-3, omega-6, omega-9 unsaturated fatty acids.
In the Daily Ω 3-6-9 Nutrient Oil, we have Organic flaxseed oil, omega-3≥58%, First-Class Pressed Walnut Oil which contains omega-3 and omega-6, omega-6≥55%, and Extra virgin olive oil, omega-9 ≥ 65%.
Product Images
Please briefly describe how your product communicates with consumers
1. The packaging is made of plant-based, organic, and healthy green, printed with flaxseed flowers, walnuts, olive fruits and other raw material shading. Use icon to convey the advantages and selling points of the product, as well as the health concept of "eating in the morning, rational dosage, and variety"
2. The product comes with a measuring spoon and a introduction leaflet. Two sizes of 2.5ml and 7.5ml measuring spoons help consumers accurately control the dosage, and the leaflet introduces the current investigation of oil consumption status, as well as conveys the concept and eating method of healthy oil use;
3. Create a series of materials and videos, consumers are deeply informed about fat knowledge, healthy oil concepts, and product usage.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
In response to the misunderstanding of eating oil Chinese, Omega 3-6-9 Daily Nutrient Oil is launched to help balance fatty acid intake.
Weight/Volume per Pack
250ml*3，量勺*1套（2.5ml*1,7.5ml*1）
Price per Item
329元/套
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China Mailand
Distribution Channels
电商 E-commerce
Market Performance
无