Company Website

https://www.haihedairy.com.cn/

Company Introduction

Tianjin Haihe Dairy Co., Ltd. is located in Tianjin Airport Economic Zone, covering an area of 62286.2 square meters, with a total investment of about 598 million yuan and an average daily capacity of 500 tons. At present, Haihe products include more than 100 kinds of products in six categories, including sterilized milk, prepared milk, pasteurized milk, fermented milk, milk drinks and milk powder.After more than 60 years of reform, it has established the enterprise positioning of urban dairy industry and its leading brand position in Tianjin market. With the corporate vision of "leading health, pursuing quality and serving wholeheartedly", it is promoting the continuous upgrading of dairy quality.

Product concept, highlights and added value

Tianjing Haihe Dairy Co., Ltd.adheres to the purpose of "consumer-centered" and the pursuit of "creating high-quality products". Taking advantage of the leading sales advantage of colorful milk products in the national market, Haihe further expands the market for colorful milk products and is committed to creating a master of Haihe colorful milk taste buds. , the image of Haihe colored milk as the king of flavored milk.
The uniqueness of the product lies in the use of Ecolean environmentally friendly packaging, which is perfectly in line with the current trend of low carbon emissions and green environmental protection. At the same time, this is also in line with the strategic mission of Haihe Dairy Company in the new development stage, which is to become a practitioner of new development concepts and convey to consumers the concept of "rejecting waste and practicing sustainable development" to a certain extent; unique The inflatable handle makes it easy for consumers to carry and drink. Microwave heating is also an innovative function of the package, which is suitable for fast-paced modern life.
Raw Coconut Latte Milk combines the rich flavor of classic coffee with the unique flavor of fresh coconut, giving consumers a unique taste experience. This drink perfectly embodies the obsession with flavor innovation. The smoothness of the milk complements the richness of the coffee, creating a balanced taste. The aroma and bittersweetness of coffee bring a unique taste impact, and every bite is filled with the unique flavor of coffee, satisfying your taste buds. This drink is perfect for coffee lovers and is invigorating with every sip. Finally, the rich flavor of coconut is one of the highlights of the Raw Coconut Milk Latte. The aroma of coconut and milk blend together to give this drink a unique tropical flavor. This flavor makes people feel like they are on a sunny beach, which makes everyone happy.

Product Images

Please briefly describe how your product communicates with consumers

Tianjing Haihe Dairy Co., Ltd. is committed to establishing close communication and interaction with consumers during the product development process. Generation Z is the main audience group of Haihe Colored Milk. They pay attention to whether the values ​​of the product or brand are consistent with their core values and their sense of social responsibility for the company. and sustainability issues, and tend to support brands and products that are environmentally aware, actively involved in solving social problems, and focused on social justice. The environmentally friendly properties of raw coconut latte milk meet the consumer needs of Generation Z.
Generation Z pursues personalization and uniqueness. In the course of our projects, consumer needs and individual attitudes are placed at the starting point of product development, packaging design, and marketing activities. We conducted extensive market research, focusing not only on consumers' taste preferences but also on their lifestyles, cultural backgrounds and values. This helps us better understand their needs and ensure our products truly fit their tastes and lifestyles.
In terms of product research and development, we have always taken the needs of consumers as the starting point. Based on our continuous communication and feedback with consumers, the laboratory continuously adjusts formulas to ensure that the products meet consumer expectations. In terms of packaging design, we use Haihe’s classic cow head with flowers in its mouth as an emotional link, and transfer the classic pattern of the stand-up product to Ecolean’s packaging. We use Haihe’s classic cow head image to emphasize the brand characteristics and enhance brand recognition. Our The packaging design is not only beautiful, but also emphasizes the characteristics of the product so that consumers can be attracted at a glance.

Product Images

Ingredients List Photograph

Launch Date

2023-4

Target Consumer

Mainly teenagers, young adults and young families. They pay more attention to health and nutrition, and have higher demand and acceptance for products with diverse flavors.

Weight/Volume per Pack

180ml×12袋

Price per Item

3.5-5元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide (except Tibet, Hong Kong, Macao and Taiwan regions)

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

无