Company Website
www.siriopharma.com
Company Introduction
SIRIO is the leading integrated contract manufacturer for the dietary supplement industry. With 30 years of industry experience, we specialized in developing and manufacturing products including softgel, gummy, Plantegrity®, probiotic, tablet, powder, capsule and functional beverage, supporting many international well-known brand companies with one-stop solutions which include product development, manufacturing, packaging and logistics service. With 5 R&D centers and 8 production bases in China and Germany and U.S.A., we provide superior ODM services to more than 400 customers in over 50 countries around the world.
Product concept, highlights and added value
Tonifying Qi-blood has always been concerned by women, and the tonifying Qi-blood market is large and has a further upward momentum.
In the tonics category (functional food related) in 2022, the terminal sales of Tao system market will be about 7.35 billion yuan, and the terminal sales of Shake system market will be about 2.15 billion yuan. The estimated market size of tonics category will be 30.6 billion yuan in 2022, with a compound annual growth rate of about 10%*. It is expected that the terminal sales scale of China's nourishing functional food market will reach 40.7 billion yuan in 2025.
In 2022, the sales of omni-channel blood supplements reached 1.5 billion, an increase of 65% over 21 years;
In 2022, the sales volume of Tao and Shake blood supplements reached 320 million and 140 million, respectively, an increase of 23% and 669% over the past 21 years *.
Tao Qi Yan™Blood Protein Polypeptide & Fermented Ginseng Drink is a Qi-blood tonic for young women launched by Xianle Health in 2023.
Xianle laboratory exclusive research, a bag a day, you can feel 30min instant heat body feeling, 14 days significantly improve Qi and blood, 4 months hemoglobin increased 10g/L.
Blood peptide as the core blood tonic material, with four plant extracts: ginger, fermented ginseng, Tianshan snow lotus and saffron.
The ginger extract obtained by supercritical CO2 extraction is 100% pure and safe, and the extraction process does not exceed 50℃, and the effective ingredients are retained to the maximum extent.
The fermented ginseng extract is made by using advanced microbial fermentation technology on the basis of the nourishing ingredients enriched in Changbai Mountain ginseng for 5 years.
Compared with direct consumption of ginseng, fermented ginseng extract is more efficient, retains the essence of ginseng, and is not easy to fire;
Tianshan Snow Lotus, 3,000 to 5,000 meters above sea level, blooming in the snow all year round, Tianshan snow lotus was once a nourishing sacred produ
Product Images
Please briefly describe how your product communicates with consumers
Through the investigation of major platforms, we accurately targeted the young female groups in the huge demand for qi and blood, and gradually drew a consumer portrait: women aged 18 to 35, ranked in the first - to fourth-tier cities, this group of young groups can be further subdivided into three groups:26-35 years old exquisite beauty high-intensity, high-change living and working environment, health and body are pursuing fast and efficient, immediate results; Trend Fairies aged 18-25 are actively exploring and investing in a better and more beautiful new self;25-35 years old small town beauty, they refuse to sweat hard practice, believe that health is "raised" out. Consumer insight: preference for TCM tonifying but lack of overall cognition, value speed and effect, postpartum, unstable period people are more sensitive
We further searched through the big data cloud word search to explore the needs and concerns of this group of consumers for Qi-blood products, and found that the high-frequency entry was: "What is good and fast to eat for Qi-blood/less than 10 signs of Qi-blood/traditional Chinese medicine for Qi-blood / 8 folk remedies for female Qi-blood/".On the whole, they prefer Chinese medicine nourishing, but the overall cognition is insufficient, pay attention to speed and effect, postpartum and unstable period people are more sensitive; Buy tonic products will ask - product safety, product function, product quality.
For this reason, from the beginning of the design of Tao Qi Yan ™, we paid special attention to the efficacy and safety of the product. Using the innovative raw material blood peptide, combined with high-end botanical extracts, Sirio Lab and a third party organization conducted a clinical trial for up to 4 months, demonstrating the effect of Tao Qi Yan ™ on improving human qi and blood. At the same time, the product passed the authoritative three-party test, which proved that the product 0 estrogen *, low sugar and more reassuring.
*0 Estrogen
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
18-35 years old women, women in first-tier cities to fourth-tier cities, often feel cold hands and feet, pale lips, menstrual fatigue, work during the day and night with children at night , spend too much time on mobile phone, fatigue women
Weight/Volume per Pack
50ml/袋*10袋/盒
Price per Item
20元/盒（to B）
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China region, e-commerce channels, private channels and offline brand stores
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS