DHA algal oil Cui You Lao ® Lipidgel_Sirio Pharma Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

DHA algal oil Cui You Lao ® Lipidgel

Food | Functional Food (Non-capsule)

Sirio Pharma Co., Ltd.

Company Website

www.siriopharma.com

Company Introduction

SIRIO is the leading integrated contract manufacturer for the dietary supplement industry. With 30 years of industry experience, we specialized in developing and manufacturing products including softgel, gummy, Plantegrity®, probiotic, tablet, powder, capsule and functional beverage, supporting many international well-known brand companies with one-stop solutions which include product development, manufacturing, packaging and logistics service. With 5 R&D centers and 8 production bases in China and Germany and U.S.A., we provide superior ODM services to more than 400 customers in over 50 countries around the world.

Product concept, highlights and added value

Sirio domestic first new product Cui You Lao hit the market! Its advantages are mainly reflected in the following aspects:
1. High oil carrying capacity and high content: the technology is specially designed to carry oil nutrients. Under the application of small molecule water-oil emulsification technology, several billion micron oil droplets can contain more nutrients, and the oil carrying capacity is as high as 55%;
2. Better solubility and higher absorption rate: When the size of oil particles is reduced to the micron level, it can be dispersed in water to form a uniform emulsion. The joint experiment of Nanjing Agricultural University showed that the DHA content released by Cui You Lao after digestion was significantly higher than that of softgel, about 6.75 times, and had good bioaccessibility.
3. Jelly taste & low fishy taste: This product is easy to chew, not easy to stick teeth, widely liked by consumers. Whether it is pregnant women who are sensitive to smell, children who are obsessed with taste, or the elderly who have actual swallowing and chewing difficulties, Cui You Lao can meet their needs in taste and texture. This leads to better loyalty and re-purchase rates for the brand;
4. Independent blister packaging, portable anti-oxidation: DHA is sensitive to oxygen, light and heat, and easy to oxidize, while Cui You Lao adopts single tear blister board, independent packaging, clean and sanitary, nutrition is not easy to lose. And it’s not easy to stick, easy to share and can be carried by a single particle.

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Please briefly describe how your product communicates with consumers

At present, most of the oil supplements such as fish oil or algae oil on the market are often in soft capsules or similar forms. In order to ensure the amount of addition, it is necessary to increase the size of the dosage form to a certain extent, which will lead to difficult swallowing for smaller children and the elderly. In addition, there are two kinds of soft capsule products on the market, most of which are traditional swallowing forms, which are poor for people with swallowing difficulties.
Some products are also presented in the form of chewing, most of the oil of such products is not emulsified and homogenized, and when the shell breaks, it is accompanied by the explosion of algae oil/fish oil, which is filled in the mouth, and the greasy feeling is obvious, and the eating experience is low, which reduces the purchase desire and the re-purchase rate. At the same time, due to the depletion of Marine resources and environmental pollution, consumers are more inclined to the safety and sustainability of algal oil products than fish oil. On the basis of fully considering the above consumption pain points, Sirio launched the "DHA algal oil Cui You Lao ® Lipidgel".

Product Images