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Company Introduction
enjoyaBowl, our health food brand, is rooted in the ambiance of selective eating, based on superfoods, and committed to the ethos of clean labels.
Our principal, a certified public nutritionist and a nutrition blogger with more than 150,000 followers, leads a team adept in product development, grounded in the original intention of clean labeling. We hunt globally for natural, high-quality, and nutritious ingredients and collaborate with domestic top-tier food manufacturers to overcome the myriad challenges of production processes, presenting truly recognized food solutions to our users.
We believe in the intelligent lifestyle that clean labels signify, which can reshape our proactive sense of self. This inner joy helps us to navigate the complexities of the world with courage and perseverance.
Product concept, highlights and added value
Geisha Coffee Fig Granola, the premier product of enjoyaBowl, embodies our brand's principles and flair, having been meticulously crafted through prolonged taste development and design. This granola has been awarded the 2023 iSEE Global Delicious Award.
On ingredients:
- Chosen from Panama's Emerald Estate, Geisha Coffee bestows a distinguished coffee fragrance to our granola.
- We've creatively added two forms of figs: freeze-dried for aesthetic enhancement and dried figs from Xinjiang for their natural sweetness.
- Specially included osmanthus blossoms enrich the aroma, adding a subtle touch of Eastern elegance and floral notes.
- Selecting wholesome sweeteners and fats, we use natural coconut flower sugar instead of refined sugar and cold-pressed coconut oil over regular vegetable oil.
- Superfoods like almonds, pumpkin seeds, coconut flakes, and cocoa powder are incorporated to ensure a nutritionally balanced offering.
On taste:
- The sophisticated bitterness of Geisha coffee beans and natural cocoa powder is a mature delight.
- The natural sweetness of dried figs and the light caramel flavor of coconut flower sugar provide a restrained sweetness that yields pleasurable indulgence.
- The fragrance of osmanthus remains a hidden gem within the layers of aroma, a subtle Oriental beauty appreciated by connoisseurs.
In craftsmanship:
Our granola is not puffed or fried but low-temperature roasted to preserve the utmost nutritional value of the ingredients.
In packaging design:
Handled by the Finnish design studio YATOFU, the front of the package features the brand's iconic lotus leaf-shaped bowl as a visual centerpiece, with a color fill that merges the shades of figs and osmanthus in a gradient blend, delivering a new visual experience of natural beauty.
Product Images
Please briefly describe how your product communicates with consumers
In the early stages of product development, we analyzed the characteristics and needs of our target audience: they pursue not only a healthy diet and lifestyle but also inner richness and joy. Coupled with the growing trend towards healthy, clean food, we believe that creating quality healthy food is not enough. We aim to create an emotional resonance that evokes a sense of identity and aesthetic pleasure. Today's consumers demand more than just tasty food; they seek a comprehensive sensory experience, emotional value, and personal fulfillment from the products they choose.
Based on this, we designed our product's flavors, aesthetics, and visuals with intention. For instance, incorporating Geisha coffee connects with coffee enthusiasts; adding osmanthus allows consumers to experience the natural floral ambiance; and a clean packaging design offers transparency in ingredients, instilling confidence in the product's purity. In marketing, we recognize the consumer's need for a healthy, convenient, guilt-free food that provides satisfaction. Thus, our promotion emphasizes, "This is not just oatmeal; it's a convenient solution for homemade breakfasts, an ideal choice for a tasty guilt-free snack, and a daily ritual for self-care and pleasure." Visually and contextually, we link our product with activities and settings such as exercise, yoga, breakfast, and the outdoors to engage in dialogue within the consumer's usual environments.
Our "Eat Well" campaign and the "Power of Purity" gift box created in collaboration with a mindfulness brand both convey the message of caring for, healing, and delighting oneself through pure foods.
Product Images
Ingredients List Photograph
Launch Date
2022-12
Target Consumer
Women aged 20-50 in first- and second-tier cities, who seek a healthy dietary lifestyle, enjoy sports and coffee, welcome new trends, value quality of life, and delight in self-care.
Weight/Volume per Pack
360g
Price per Item
58.8/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Nationwide (excluding Hong Kong, Macau, and Taiwan regions)
Distribution Channels
电商 E-commerce