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Company Introduction

The company was established in 2019 and is a wholly-owned subsidiary of Grassroots Knowledge Group in the children's food industry.

The company relies on the strength of New Hope and Grassroots Knowledge Group to integrate high-quality industrial belt resources and achieve industrial layout;

Based on the children's dairy market, adhering to "scientific research and development, nutritional enhancement, and safe zero addition", we will truly promote healthy nutrition

Safe 0 added children's dairy products to bring to every Chinese child, creating a children's yogurt expert brand.

Product concept, highlights and added value

1. [The industry's first "clean formula" room temperature children's yogurt]
In the early stage of children's yogurt, crystalline fructose, essence and other raw materials were added. Through the upgrading of formula and strict screening of raw materials, jam was used to increase the flavor and sweetness of yogurt; The first room temperature children's yogurt with a clean formula in the industry has been achieved and has been recognized by more mothers;
2. From dairy sources to product production, the entire industry chain is self controlled
Relying on the years of dairy strength accumulation of the New Hope Group, a Fortune 500 company, we guarantee product quality from the source. We have our own Dali Plateau pasture, carefully selected high-quality dairy cows, our own factory and equipment, and a professional research and development team.
3. 【 Exclusive customized quadruple nutrition combination, specifically designed for children's growth needs 】
Each bag of the product contains 3.6g of protein and 120mg of calcium, which have extremely important promoting and ensuring effects on children's growth and development, immune function, visual health, and cognitive function development. Vitamin D is added, which can regulate calcium and phosphorus metabolism, promote bone development, regulate immunity, and effectively help with calcium absorption. Vitamin A is an essential substance for human growth and development, helping to protect visual health.
4. Fresh short-term insurance, healthier
At present, the shelf life of room temperature children's yogurt on the market is more than one year. For example, Dad Planet Children's Yogurt proposes to use fresh products to make more high-end room temperature children's yogurt, with a shelf life of only 4 months, shortening the sales cycle to ensure product quality.

Product Images

Please briefly describe how your product communicates with consumers

At present, the shelf life of room temperature children's yogurt on the market is more than one year. For example, SHAMBA STAR Yogurt proposes to use fresh products to make more high-end room temperature children's yogurt, with a shelf life of only 4 months, shortening the sales cycle to ensure product quality
As a children's yogurt expert, Elephant Dad Planet has always been committed to providing diverse yogurt nutrition for Chinese children. We have noticed that consumers are gradually valuing formulas and paying attention to the cleanliness of formulas when choosing children's products. Therefore, from the perspective of consumers, we have decided to develop a "formula ceiling" product for Chinese children in the normal temperature children's yogurt industry.
In the stage of product development, we did a series of consumer research, and cooperated with experts and teachers of New Hope Dairy Science and Technology Research Institute to determine to make a normal temperature children's yogurt without adding sucrose, pigment, essence, preservatives, pectin and other additives, so that mother can rest assured. At the same time, considering that the child's digestive system is delicate, we insist on making room temperature yogurt with 120 days of short-term preservation, which does not stimulate the child's digestive system and can also be taken and eaten at will. On the outer packaging of our products, we continue the consistent style of Planet Elephant, where childlike fun and practicality coexist. In terms of product quality, we rely on the strong strength of New Hope Group, select the milk source of Dali Plateau Pasture, control the entire industry chain, and strive to bring consumers a comprehensive high-quality product experience.
At the same time, when the normal temperature children's yogurt was launched, we launched a series of precise marketing activities, such as opening a large fan festival, launching a live broadcast of "Cloud Visit Factory", and outputting a large number of product planting notes on platforms such as Xiaohongshu, Weibo, Tiktok. At the same time, the product has also been recognized by authoritative experts in the industry such as Dad Review, Dingxiang Mom, Parenting Single Grandma, and Scientific Family Parenting.

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

Children over 1 year old

Weight/Volume per Pack

120g

Price per Item

12.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 孩子王、爱婴室等线下母婴门店

Market Performance

SHAMBA STAR ambient temperature children's yogurt has sold over 5 million bags in the past year, with annual sales exceeding 10 million. More than 3000 mother and baby stores, including Child King and Zhongyi Pregnancy and Baby, have been established offline. Online enrollment on platforms such as Tmall and JD.com.