Company Website

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Company Introduction

The company was established in 2019 and is a wholly-owned subsidiary of Grassroots Knowledge Group in the children's food industry.

The company relies on the strength of New Hope and Grassroots Knowledge Group to integrate high-quality industrial belt resources and achieve industrial layout;

Based on the children's dairy market, adhering to "scientific research and development, nutritional enhancement, and safe zero addition", we will truly promote healthy nutrition

Safe 0 added children's dairy products to bring to every Chinese child, creating a children's yogurt expert brand.

Product concept, highlights and added value

The first domestically produced yogurt with added lutein ester: 2mg lutein ester is added every 100g, using patented lutein ester microcapsule technology, with 3 layers of packaging to ensure that lutein nutrition is not lost; At the same time, it should not be added excessively, and should not cause excessive burden on the child's body. It fully complies with the daily consumption of lutein esters specified in the new resource food regulations, which is ≤ 12mg/day. In the information age, helping children protect their eyes, meeting the high concern of parents for their children's eye health, and providing more possibilities for children who do not like to eat dark vegetables to supplement lutein;

New Hope Milk Source: All milk sources used in the product come from New Hope, with 21 days of fresh and short term protection. Fresh milk sources provide babies with the necessary nutrients for the body, including calcium, protein, and vitamin D. They can also supplement daily nutrition while supplementing with lutein.

Triple eye-catching nutrition: add lutein esters, Canadian dwarf blueberries rich in anthocyanins, and vitamin A to maintain dark vision, supplementing the necessary nutrients for the eyes;


Strong R&D capabilities: This product is developed by the New Hope Dairy Technology Research Institute and is specially designed for Chinese children's beautiful eye yogurt.

Simple formula: 0 excess additives, 0 sucrose, beautiful eyes without damaging teeth;

Product Images

Please briefly describe how your product communicates with consumers

As a children's yogurt expert, Elephant Dad Planet has always been committed to providing diverse yogurt nutrition for Chinese children. We have noticed that myopia is becoming a common problem among young people in our country, and electronic products are accelerating the problem of eye use. Moreover, as children's education worsens, vision problems are gradually becoming the first pain point for parents. Therefore, from the perspective of consumers, we have decided to develop a yogurt with eye care functions.



In the product development stage, we conducted a series of consumer research and collaborated with experts and teachers from the New Hope Dairy Technology Research Institute. After 36 samples were made, we finally decided to add 2mg of lutein ester per 100g, as well as Canadian dwarf blueberries and vitamin A, to better care for children's eyes and meet the nutritional needs of parents for their children's eyes. On the outer packaging of our products, we continue the consistent style of Planet Elephant, where childlike fun and practicality coexist. In terms of product quality, we rely on the strong strength of New Hope Group to ensure that the milk source is fresh, natural eye enhancing substances are added, and the most important 0 additives for mothers are added, bringing consumers a comprehensive high-quality product experience.



At the same time, we launched a series of precise marketing activities when Grow Small Eyeling was launched in December, such as in-depth cooperation with Little Red Book, outputting a large number of product planting notes, and outputting relevant warm-up and formal new content on social platforms such as WeChat official account, Weibo, Tiktok, so that consumers can feel the high quality and good taste of Grow Small Eyeling yogurt, and at the same time, they can have a deeper understanding of the research of Xiangpa Planet on yogurt, a sub category.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Children over 3 years old, those who have a high demand for eye contact, such as playing with mobile phones, attending online classes, reading and studying.

Weight/Volume per Pack

100g

Price per Item

12.9/袋

Storage requirements

冷藏（0-4℃）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

No