Company Website
https://20230703182400042.host.wqdlib.cn/
Company Introduction
Inner Mongolia Langge Dairy Co., Ltd. is a modern dairy product enterprise that integrates research and development, production, sales, and cold chain logistics. It is also the first large-scale dairy product enterprise in China that focuses on producing grassland yogurt. For 36 years, the company has always adhered to the product strategy of "grassland milk, grassland bacteria, grassland production, and grassland supply", and successfully created the "Langege grassland yogurt" series of products. The Sullivan organization has confirmed Langege's position as the most popular grassland yogurt among grassland people in 2022 and the top selling grassland yogurt in 2022. And independently develop and preserve over 26 strains of our own strains.
Product concept, highlights and added value
1. Raw material innovation: Fresh milk from grasslands in Inner Mongolia and pure wild blueberry pulp, without adding sucrose or aspartame trichlorosucrose as sweeteners; Enhance the sweetness of the product with the inherent crystalline fructose in fruits such as blueberries. Adhere to 100% use of fresh milk from Inner Mongolia grassland pasture, with the factory located next to the pasture. The fresh milk will ferment on the same day, ensuring a pure and rich grassland milk aroma that is more mellow and fragrant
2. Packaging innovation: Using a new cup shape - square cup, which is different from similar products in the market, with Languege characteristics, highlighting blueberry and grassland elements; PP material with better texture;
3. Fermentation process: Langge, as the inheritor of intangible cultural heritage, uses traditional Mongolian fermentation technology;
Product Images
Please briefly describe how your product communicates with consumers
1. Raw material innovation: Fresh milk from grasslands in Inner Mongolia and pure wild blueberry pulp, without adding sucrose or aspartame trichlorosucrose as sweeteners; Enhance the sweetness of the product with the inherent crystalline fructose in fruits such as blueberries. Adhere to 100% use of fresh milk from Inner Mongolia grassland pasture, with the factory located next to the pasture. The fresh milk will ferment on the same day, ensuring a pure and rich grassland milk aroma that is more mellow and fragrant
2. Packaging innovation: Using a new cup shape - square cup, which is different from similar products in the market, with Languege characteristics, highlighting blueberry and grassland elements; PP material with better texture;
3. Fermentation process: Langge, as the inheritor of intangible cultural heritage, uses traditional Mongolian fermentation technology;
Product Images
Ingredients List Photograph
Launch Date
2024-2
Target Consumer
Exquisite mothers aged 30-40 with 5-7 year old children, focusing on health and sugar content
Weight/Volume per Pack
300g
Price per Item
13.8元/杯
Storage requirements
冷藏（0-4℃）
Marketing Area
North China, Northwest China, Northeast China, Central China, East China and other regions
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
This product is a new product that has been launched. Prior to its launch, dealers in various regions were optimistic about the product, and there was a positive response from early and sample estimates.