Company Website
https://20230703182400042.host.wqdlib.cn/
Company Introduction
Inner Mongolia Langge Dairy Co., Ltd. is a modern dairy product enterprise that integrates research and development, production, sales, and cold chain logistics. It is also the first large-scale dairy product enterprise in China that focuses on producing grassland yogurt. For 36 years, the company has always adhered to the product strategy of "grassland milk, grassland bacteria, grassland production, and grassland supply", and successfully created the "Langege grassland yogurt" series of products. The Sullivan organization has confirmed Langege's position as the most popular grassland yogurt among grassland people in 2022 and the top selling grassland yogurt in 2022. And independently develop and preserve over 26 strains of our own strains.
Product concept, highlights and added value
1. Raw material innovation: On the basis of fermentation strains, eight additional live probiotics are compounded, containing 100 million CFU of live probiotics per gram (when leaving the factory), promoting digestion and enhancing gastrointestinal motility;
2. Raw material innovation: Using sugar substitutes instead of white sugar, 0% sucrose is also delicious and has low calories;
3. Flavor innovation: Adhere to 100% use of fresh milk from Inner Mongolia grassland pastures, with the factory located next to the pasture. The fresh milk will ferment on the same day, ensuring a pure and rich grassland milk aroma that is more mellow and fragrant;
4. Packaging innovation: Big barrel packaging, shared by the whole family, directly closed, no longer requiring film attachment, environmentally friendly and hygienic;
5. Fermentation process: As the inheritor of intangible cultural heritage, Langge uses traditional Mongolian fermentation technology, single barrel fermentation, with a tighter state and a richer taste;
Product Images
Please briefly describe how your product communicates with consumers
1. Raw material innovation: On the basis of fermentation strains, eight additional live probiotics are compounded, containing 100 million CFU of live probiotics per gram (when leaving the factory), promoting digestion and enhancing gastrointestinal motility;
2. Raw material innovation: Using sugar substitutes instead of white sugar, 0% sucrose is also delicious and has low calories;
3. Flavor innovation: Adhere to 100% use of fresh milk from Inner Mongolia grassland pastures, with the factory located next to the pasture. The fresh milk will ferment on the same day, ensuring a pure and rich grassland milk aroma that is more mellow and fragrant;
4. Packaging innovation: Big barrel packaging, shared by the whole family, directly closed, no longer requiring film attachment, environmentally friendly and hygienic;
5. Fermentation process: As the inheritor of intangible cultural heritage, Langge uses traditional Mongolian fermentation technology, single barrel fermentation, with a tighter state and a richer taste;
Product Images
Ingredients List Photograph
Launch Date
2022-3
Target Consumer
Exquisite mothers aged 30-40 with children aged 5-7
Weight/Volume per Pack
760g
Price per Item
29.9元/桶
Storage requirements
冷藏（0-4℃）
Marketing Area
Mainly in the East, North, Northwest, and Central regions of China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
Within one year of listing, the sales exceeded 20 million yuan, with a monthly year-on-year increase of over 10%, far surpassing the data of the low-temperature yogurt market.