Company Website
http://www.chaojifood.com/
Company Introduction
Dichao Technology is a consumer goods incubator operating enterprise in the whole supply chain, established in 2016. A full supply chain enterprise integrating product research and development, technology development, design and planning, brand operation, market channels, and logistics and warehousing support. The company is headquartered in Shenzhen, China, with three self-operated logistics bases covering the entire logistics network. It has established a commercial operation center in Hangzhou and a direct broadcast supply chain center in Shantou, providing comprehensive services for intelligent brand development. The company has achieved full digital and intelligent operation management and has obtained more than 100 new practical patents, design patents, software copyrights and other intellectual property certifications.
Product concept, highlights and added value
Authentic Chaoshan beef balls, following the authentic recipe. Obtained "Chinese famous snacks","Guangdong famous snacks"。Made of pure beef, the beef content is more than 90%, using double helix and liquid nitrogen technology at minus 35 degrees centigrade to quickly cool down, so that the beef balls are more crisp.Therefore, the product does not need to add carrageenan, soy protein and preservatives, but also can achieve the coexistence of taste and health, and retain the original flavor of food to the greatest extent.At the end of the production process, X-ray screening and metal detector detection will be used to ensure that there is no foreign matter before production can be completed.Beef balls taste delicate and juicy. Use a hammer of 6 kilograms to knock thousands of times to make each ball full of juice.
Product Images
Please briefly describe how your product communicates with consumers
The company deeply understands consumer demand, develops innovative products, solves practical consumption problems, organizes supply chain resources, pays attention to product quality, and insists on providing consumers with high-quality low-temperature meat products.In the expression of brand personality attitude, the company independently designs IP image "Chao Xiao Niu" to integrate IP image into products, fully interact with consumers, and improve user loyalty. In terms of product design, product packaging, product formula and sales channels are constantly updated to achieve the diverse needs of consumers; social media linkage, new marketing methods are used to maintain co-branding interaction with brands, and different scenes and themes are planned to communicate with people to improve brand awareness.
Product Images
Ingredients List Photograph
Launch Date
2023-2
Target Consumer
Family members aged 30-40，Housewives, focusing on quality of life and food safety。
Weight/Volume per Pack
250g
Price per Item
35
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
The product has been on the market for about one year, and its monthly sales exceed one million RMB.