Company Website
http://www.gwinsun.com/
Company Introduction
Shandong Gwinsun Food Co., Ltd was established in 2006 and headquartered in Weifang, Shandong. Gwinsun has established multiple self-owned brands, in which ONICE is one brand exclusively supplied for Sam’s Club with the brand positioning of "providing you with super nice shelled nuts". Gwinsun is an enterprise focusing on R&D, production, OEM, raw material wholesale and sales of nuts. For over ten years, Gwinsun focused on the vertical field of nuts, accumulating core competitive advantages in raw material procurement, supply chain, product innovation and other aspects. Gwinsun has become one of the most influential enterprises in nut industry.
Product concept, highlights and added value
The concept of "sprouting nuts" is applied to almond kernels mainly innovating from taste and nutrition. The " sprouting " of almond kernels refers to the process of selecting high-quality almond kernels, soaking and activating the nuts under specific temperature and water conditions, and monitoring the activity of phytic acid and biological enzymes in the nuts throughout the process, in order to accurately achieve the specific sprouting effect of the embryo before fully breaking through the seed coat. To enhance consumers' experience of quality and taste, the "sprouting+peeling" process is adopted for almond kernels to make overall taste more fragrant and crispy. During the " sprouting " process, a hollow and thin cavity will be formed inside the kernel, with a unique spatial structure that makes the taste crispy; Secondly, after removing the "thin coat" from almond kernels, the taste is not astringent, and the sweetness becomes more attractive. The product also emphasizes the provision of nutrition in addition to providing consumers with a taste upgrade experience. As test result, ONICE sprouting off-skin almond kernels contain 0 trans fatty acids and rich in protein, vitamin E, phosphorus, potassium, magnesium, calcium, etc; The products also contain γ- Aminobutyric acid ≥ 100mg/kg. In terms of packaging, it adopts convenient bottom side opening boxes and small bags for easy access and carrying, which can be paired with different scenarios for consumption at any time.
Product Images
Please briefly describe how your product communicates with consumers
After the epidemic era, consumers are more concerned about cost-effectiveness, nutrition and health, and are stricter about the quality of food. Based on market demands, the R&D team of Gwinsun is targeting new middle-class families in first and second tier cities with more mature and shrewd consumption concept and attention to health and quality of life, and launch the "Fresh Sprouting Almond Kernel " program. The product packaging design adopts minimalist concept, mainly highlighting the three elements of "rich in nutrients", "sprouting nuts", and "process diagram", to convey to consumers that the product does not add any extra during processing, maintaining the healthy attributes of nuts. In terms of marketing, we reach consumers comprehensively through "online+offline". Offline, we mainly attract consumers from three aspects: visual, taste, and experience through the design of PDQ placement, display of acrylic board samples and product trial activities at Sam's store; Online, we mainly promote product content through the official account of Xiaohongshu and guide consumers to release product experience notes to gain more product exposure.
Product Images
Ingredients List Photograph
Launch Date
2023-5
Target Consumer
New middle-class families in first and second tier cities have a more mature and shrewd consumption outlook, and are willing to pay for high-quality consumers.
Weight/Volume per Pack
600g
Price per Item
99元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
Sam's "online+offline" dual channel sales received unanimous recognition and praise from consumers after market launch, with a positive review rate of 98.6%.