Biobor Active Probiotics Gummy （Peach Flavor）（Viable Bacteria Type) 52g_AMOS FOOD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Biobor Active Probiotics Gummy （Peach Flavor）（Viable Bacteria Type) 52g

Food | Confectionery

AMOS FOOD

Company Website

http://www.amos-sweets.com/

Company Introduction

Amos Food Group, founded in 2004, is a global enterprise that integrates candy food production, research and development, brand operation, and management.With the mission of "To be the Sweet Messenger to the World," we are committed to providing global consumers with a happy and sweet lifestyle and offering professional nutritional and healthy food solutions.

Product concept, highlights and added value

Biobor application date: January 21, 2015, is the first brand in China that focuses on nutritional candies. It pioneered the "active probiotic gummy" and is both an industry innovator and standard setter.

Probiotic gummy is the core single product of Biobor. It uses active probiotics imported from the United States, and has reached an exclusive strategic cooperation with Kerry Group, the global leader in flavor and nutrition, for the patented raw material BC30. Each 52g of probiotic gummies contains 1.1 billion active probiotics .BC30 probiotics have the characteristics of acid resistance and heat resistance, eliminating the need for refrigeration. They remain active even when stored at room temperature, ensuring that the probiotics "come alive" in the intestines. The peach flavor is highly popular among consumers and has been awarded the International Delicious Star Medal.
Biobor has entered high-end channels such as Sam's Club, Walmart, Ole, Freshippo, Watsons, FamilyMart, 7-Eleven, Lawson, and Kidswant. It has been the top1-selling candy brand at Sam's Club for three consecutive years. Biobor has coverage in 31 provinces and municipalities, 262 prefecture-level cities within China, with over 200,000 core terminal points nationwide. It is also exported to the Philippines, Thailand, Malaysia, and 7-Eleven convenience stores in South Korea. Online, it is present on platforms such as Taobao, Tmall, JD.com, Chinese Tiktok and so on. Biobor has achieved the top 1 on the Tmall gummy sales chart during the Double 11 and Double 12 shopping festivals.

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Please briefly describe how your product communicates with consumers

Biobor adheres to the brand values of " rigorous scientific attitude, balancing sweetness and nutrition with love" and communicates with consumers.In the activity, it actively interacts with consumers through interesting games, real scene construction, nutritious and delicious product tasting and other links, attracting more consumers to participate in it, and won the praise of consumers. It maintains high-frequency interactions with consumers through an average of 2-3 offline pop-up activities and market events every year. Since 2022, it has organized various themed offline activities, including the summer pop-up (Shenzhen), the "Fun Wilderness with No Burden" spring camping program (Shanghai & Shenzhen), and the "Juan Xin Market" (Chongqing).

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