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Company Introduction

Bei Jing Chen Jin Tian Shi Pin Ke Ji You Xian Gong Si was founded in 2022, is a young team that dares to imagine, practice and innovate. Chen Jin Tian focuses on the natural nutrition of food, for young people's health and fashion to provide plant food solutions.
Chen Jin Tian adhere to the brand development route, in the face of young people's new demand for health, Chen Jin Tian fully combined with ningxia's own wolfberry ecological pasture industry advantages, after more than ten years of plowing organic wolfberry planting, for young consumers, to create a new fashion, new trend, new youthful attitude of the "new" lycium berries pulp brand and lycium berries category of products, explore Infinite possibilities of wolfberry!

Product concept, highlights and added value

The product blends the qi nourishing goji berries with the strength iron supplement hardcore iron, and makes nutritional health easy and simple with common food soft candy.
Selected 4-fold iron sources that can work synergistically: iron pyrophosphate - safe, solid and easy to absorb; sodium iron ethylenediaminetetraacetic acid, ferrous glycinate - 2 times more efficiently absorbed, no rusty flavor; iron heme - biological iron, gentle and non-irritating. What's more, high iron content can realize efficient iron supplementation. Eating 1 softgel to supplement iron is equivalent to eating 647 wolfberries / 143g beef / 105 red dates / 175 peanuts.
Novel sandwich form, novel taste: inside the concentrated fruit juice, outside the sweet and sour protective layer, not only can lock the nutrients, but also enrich the taste texture, multi-level sweet and sour Q-bomb, each grain has a wonderful experience of popping.
Take care of women's health, for the physiological period of high iron loss, the soft candy not only effectively replenish iron, the phenolic compounds in its cranberries, especially anthocyanins, but also help to resist related bacterial infections.

Product Images

Please briefly describe how your product communicates with consumers

In the process of product development, we use the common sense content that consumers are familiar with, i.e. "goji berries can nourish qi and blood" and "cranberries are sweet and sour, which is friendly to women" as the medium of communication to draw closer to each other, and we add 4 kinds of iron supplements that are mild and non-irritating, highly absorbed, and synergistic, to support the strength of the product's high iron content (4.72mg/granule), to realize the complete "wolfberry nourishes blood / cranberry taste good / buy a candy to eat for fun (order) - iron content of high iron content brought by iron effective iron (useful) / sweet and sour taste Q pop taste (tasty) - re-purchase - the brand continues to work hard to do a good job of good reputation of the product". The virtuous cycle, maximize the consumer experience, promote the development of the market flourish.
In the face of modern people toiling for life, "hard life" challenge, we hope to take advantage of today to eat a sugar, eat a sweet to the heart to comfort the soul of the sugar, eat a 0 sucrose 0 fat will not turn into a fat on the stomach of the sugar, eat a full of iron to bring a good color of the sugar ... The taste of this sugar is just like the life we are experiencing, through the sweet and sour intertwined, multi-layered rich experience, will ultimately nourish us, bring extraordinary growth.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

People over 4 years of age with iron supplementation needs, predominantly females.

Weight/Volume per Pack

100g（4g*25）/袋

Price per Item

49元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China region-wide

Distribution Channels

电商 E-commerce