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Company Introduction
Bei Jing Chen Jin Tian Shi Pin Ke Ji You Xian Gong Si was founded in 2022, is a young team that dares to imagine, practice and innovate. Chen Jin Tian focuses on the natural nutrition of food, for young people's health and fashion to provide plant food solutions.
Chen Jin Tian adhere to the brand development route, in the face of young people's new demand for health, Chen Jin Tian fully combined with ningxia's own wolfberry ecological pasture industry advantages, after more than ten years of plowing organic wolfberry planting, for young consumers, to create a new fashion, new trend, new youthful attitude of the "new" lycium berries pulp brand and lycium berries category of products, explore Infinite possibilities of wolfberry!
Product concept, highlights and added value
The product blends the color-boosting red dates and goji berries with the strength-boosting hardcore iron, making nutritional health easy and simple with the common food soft candy.
Soft candy selected 4-fold iron source, can be synergistic: iron pyrophosphate - high security, solid and easy to absorb; sodium iron ethylenediaminetetraacetic acid, ferrous glycinate - 2 times more efficient absorption, no rusty flavor; iron heme - biological iron, gentle and non-irritating. With high iron content, it can realize efficient iron supplementation. The iron supplementation from 1 soft candy is equivalent to eating 620 pieces of wolfberries/137g of beef/100 pieces of red dates/165 pieces of peanuts.
Novel sandwich form, novel taste: inside the concentrated fruit juice, outside the sweet and sour protective layer, not only can lock the nutrients, but also enrich the taste texture, multi-layered sweet and sour Q-bomb, each grain has a wonderful experience of popping.
Product Images
Please briefly describe how your product communicates with consumers
In the process of product development, we use the common sense content that consumers are familiar with, i.e. "red dates and goji berries can replenish iron and nourish qi and blood" as the medium of communication, to draw the distance closer, and through the addition of mild and non-stimulating, highly absorbable, synergistic effect of the four kinds of iron agent as the product of iron replenishment with a high iron content (4.52mg/pellet) of the strength of the support, to achieve the complete The virtuous cycle of "red date and wolfberry iron supplement/buy a candy to eat for fun (order)-iron agent brings high iron content to effectively supplement iron (useful)+sweet and sour taste Q-bouncing texture (tasty)-re-order-brand continues to work hard to do a good job of the product and good reputation" maximizes the consumer experience and promotes the development of the market to flourish.
In the face of the modern people for the life of the "hard life" challenge, we hope to take advantage of today to eat a sugar, eat a sweet to the heart to comfort the soul of sugar, eat a 0 sucrose 0 fat will not become fat on the stomach of sugar, eat a full of iron to bring a good color of sugar ... The taste of this sugar is just like the life we are experiencing, through the sweet and sour intertwined, multi-layered rich experience, will ultimately nourish us, bring extraordinary growth.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
People over 4 years of age with iron supplementation needs, predominantly females.
Weight/Volume per Pack
100g(4g*25)/袋
Price per Item
49元/袋
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
China region-wide
Distribution Channels
电商 E-commerce