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Company Introduction
Bei Jing Chen Jin Tian Shi Pin Ke Ji You Xian Gong Si was founded in 2022, is a young team that dares to imagine, practice and innovate. Chen Jin Tian focuses on the natural nutrition of food, for young people's health and fashion to provide plant food solutions.
Chen Jin Tian adhere to the brand development route, in the face of young people's new demand for health, Chen Jin Tian fully combined with ningxia's own wolfberry ecological pasture industry advantages, after more than ten years of plowing organic wolfberry planting, for young consumers, to create a new fashion, new trend, new youthful attitude of the "new" lycium berries pulp brand and lycium berries category of products, explore Infinite possibilities of wolfberry!
Product concept, highlights and added value
Wolfberry syrup selected own ecological pasture average weight 1g + high quality wolfberry fresh fruit, by vibration leaching, broken wall crushing, dual-pass pulping, high-pressure homogenization and other unique technology and advanced technology from the fresh fruit 100% freshly squeezed, in order to ensure the delicate taste, silky smooth without residue， at the same time, effectively enhance the human body on the absorption rate of various nutrients in the wolfberry syrup;
From the hand-picking of wolfberry fresh fruits to the completion of aseptic filling, the whole process does not exceed 1 hour, the use of NFC non-concentration reduction process, the maximum degree of retention of wolfberry fresh fruits of wolfberry polysaccharides, β-carotene, betaine, flavonoids, a variety of vitamins and minerals, and other nutrients, while letting the wolfberry syrup to keep the color mellow and glossy;
Chen Jin Tian aspire to break the traditional perception of Chinese wolfberry can only soak and drink, for young consumers, to create a new fashion, new trends, new youthful "new" brand of Chinese wolfberry syrup and Chinese wolfberry category products, to explore the infinite possibilities of Chinese wolfberry!
Product Images
Please briefly describe how your product communicates with consumers
More peace of mind purchase - raw materials selected from their own pasture 1g + fresh fruit freshly squeezed as 100% wolfberry pulp, from the hand-picked wolfberry fresh fruit to the completion of aseptic filling, the whole process is not more than 1 hour, 0 additive 0 sucrose 0 fat, clean ingredient list, drink more peace of mind;
More efficient supplementation - breaking the traditional perception that wolfberry can only be soaked and drunk, using NFC process, the wolfberry fresh fruit crushing and pulping into open bag ready to drink wolfberry syrup, retaining full of nutrients, providing consumers with a wolfberry health products that can be enjoyed anytime, anywhere;
More diversified drinking methods - a variety of collocation drinking methods R & D evaluation, including fancy goji berry yogurt, goji berry sparkling water, goji berry coffee, etc., for consumers to open a multi-scenario of delicious experience;
More instant access - online e-commerce all-channel sales, offline stationed in convenience stores, 24h selling service, in line with the consumer's instant gratification needs.
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
Urban workers/college students, 1-2 tier cities, 18-35 years old with health young women mainly
Weight/Volume per Pack
70mL（10mL*7袋）/盒
Price per Item
22.8元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China region-wide
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS